VP of Sales South Region (Miami)

Noblewood Group is a privately owned producer and global distributor of super-premium spirits headquartered in Montenegro. The Noblewood portfolio including Beluga Vodka & Oyster Gin sits at the centre of the company's international growth strategy. Beluga Vodka is one of the leading luxury vodka brands globally and is distributed across more than 100 markets. Noblewood continues to invest in brand development and commercial expansion across priority markets.

Beluga Vodka is the #4 Super-Premium Vodka globally and the fastest-growing vodka brand in the U.S., leading the luxury vodka segment. As we continue accelerating growth across the U.S. market, we are seeking an experienced, strategic, and results-driven Vice President (VP) of Sales South Region, based in Miami, to lead Beluga's commercial success across the Southern United States.

This executive leader will oversee regional sales teams, manage distributor partnerships, and drive brand performance in priority Southern states, ensuring Beluga Vodka's continued leadership in the luxury spirits category.

If you excel in building high-performance teams, driving commercial strategy, and cultivating partnerships across the wine & spirits industry, including high-end accounts, distributors, and hospitality leadership, this role is designed for you.

Role Overview

As the VP of Sales South Region, you will be responsible for the full commercial management of Beluga Vodka across the South Region: TX, FL, GA, SC, LA, TN, AR and OK. Your core priorities will include:

• Priority #1 – Leading and managing Beluga Sales Managers in the South Region, with Florida as the core market.
• Priority #2 – Overseeing and optimizing relationships with distributors across the Southern states (TX, GA, SC, LA, TN, AR, OK).
• Priority #3 – Strategically managing and influencing VIP/TOP On-Premise and Off-Premise accounts to drive visibility, volume, and brand prestige.

This is a senior, field-first leadership role requiring a deep understanding of regional market dynamics, distributor management, premium spirits, and commercial execution. You will report directly to the Managing Director/CEO, Noblewood USA.

Location: Miami, FL

Key Responsibilities

Strategic Leadership & Team Management

• Lead, coach, and develop Beluga sales managers across the South Region to deliver against aggressive commercial targets.
• Set strategic objectives, performance KPIs, and execution standards for all field teams, ensuring alignment with national and global brand priorities.
• Foster a culture of accountability, motivation, and high performance across a rapidly growing sales organization.

Commercial Growth & Expansion

• Build and execute the South Region commercial strategy to accelerate growth across priority and developing markets.
• Ensure regional goals are met or exceeded, including volume growth, distribution gains, menu placements, visibility, and financial performance.
• Identify new market opportunities and lead expansion into high-value territories and luxury hospitality segments across the South.

Distributor Management

• Manage distributor partners across the Southern states, ensuring high-level alignment on forecasting, programming, pricing, and performance.
• Conduct regular business reviews, develop annual plans, and strengthen Beluga's influence within distributor networks.
• Optimize inventory, pricing consistency, incentive programs, and executional standards across all assigned markets.

VIP / Top Account Leadership

• Oversee strategic engagement with high-profile luxury accounts: nightlife venues, premium restaurants, lounges, luxury hotels, resorts and VIP partners.
• Ensure Beluga Vodka secures and maintains premium visibility, menu placement, and elevated activation opportunities in influential accounts.
• Support field teams in high-stakes negotiations, key openings, and regional hospitality partnerships.

Brand Visibility & Regional Execution

• Drive exceptional execution standards across all markets, ensuring Beluga Vodka maintains unmatched presence across menus, back bars, shelves, and high-traffic areas.
• Ensure POS, staff trainings, and brand activations consistently reflect Beluga's luxury positioning.
• Elevate Beluga's influence across the Southern luxury ecosystem through strategic events, collaborations, and on-premise experiences.

Data, Reporting & KPI Accountability

• Oversee all regional performance metrics, ensuring sales teams and distributors meet monthly, quarterly, and annual KPIs.
• Ensure accurate reporting through the company CRM, including sales performance, distribution gains, staff trainings, competitive insights, and special projects.
• Use data-driven insights to refine strategy, address market challenges, and anticipate emerging opportunities.

Required Skills / Experience

• 7–10+ years of leadership experience in spirits/wine sales, with significant experience managing teams and distributors.
• Proven success leading large multi-state regions with luxury, premium, or super-premium brands.
• Strong understanding of Southern U.S. markets (Florida, Texas and the Southeast), high-end on-premise environments, luxury hotels/restaurants, and nightlife.
• Demonstrated ability to manage Sales Managers, develop talent, and build high-performance teams.
• Expertise in distributor management, forecasting, route-to-market strategy, and commercial planning.
• Exceptional interpersonal and communication skills; able to influence at the executive, distributor, and VIP account levels.
• Highly organized, independently driven, and capable of managing complex, multi-state operations.
• Readiness for intensive field work and multi-state travel.
• Valid driver's license and personal vehicle for market visits.
• Strong proficiency with Microsoft Office and CRM systems.