VP of Shopper Marketing
About adm Indicia
adm Indicia is a next-generation brand activation agency. We create and activate meaningful brand experiences that drive ROI.
Our purpose is to simplify our clients’ below-the-line marketing, build sustainable ROI and engage their customers across the path to purchase. Everything we do is optimized through leading strategic capability and actioned through executional excellence.
Our substantial investment in technology and data science and resource, provides our differentiation in the marketplace. Data insight and marketing technology gives us the ability to measure our work, evidencing ROI as the most critical metric in today’s environment.
Our values
We are collaborative, we thrive through our relationships.
We are courageous, we create boldly and execute fearlessly.
We are authentic, we act with integrity and transparency.
We are pioneering, we win when we lead the way.
We are purpose-driven, we create meaningful, sustainable and profitable brand experiences.
About the Role:
We are seeking a VP of Shopper Marketing to lead the strategic growth, commercial performance, and delivery of best-in-class shopper marketing solutions across North and Latin American markets.
This is a senior leadership role operating at the intersection of shopper insight, retail strategy, and commercial activation. You will act as both a senior client partner and capability leader, responsible for expanding existing client relationships, driving new business opportunities, building high-performing teams, and positioning the agency as a trusted partner in shopper-led growth and transformation.
Shopper & Retail Strategy Leadership
- Define and lead an Americas-wide shopper marketing strategy aligned to client priorities and growth objectives
- Translate shopper insight into scalable, commercially impactful strategies
- Ensure consistency and adoption of global shopper marketing frameworks across Americas clients
Commercial Growth & New Revenue Development
- Drive sustainable revenue growth through expansion of shopper marketing scope with existing clients
- Identify white-space opportunities to unlock incremental revenue and capability expansion
- Lead strategic new business initiatives, including multi-market pitches and shopper capability programs
Senior Client Partnership & Advisory
- Act as a senior strategic advisor to client leadership teams
- Partner with clients to assess shopper marketing maturity and co-develop capability roadmaps
- Design and deliver joint workshops, training, and transformation initiatives that drive value and revenue
Team Leadership & Capability Building
- Lead, mentor, and inspire a high-performing Americas shopper marketing community
- Build future-ready capability across insight, strategy, activation, and measurement
- Foster a collaborative, entrepreneurial culture with a strong sense of ownership and accountability
Innovation, Thought Leadership & Market Influence
- Champion innovation across omnichannel planning, retail media, and data-led activation
- Develop and deliver thought leadership through executive briefings, client events, and industry forums
- Position the business as a long-term strategic partner in shopper transformation, not just execution
Cross-Functional & Regional Collaboration
- Partner closely with insight, analytics, activation, and commercial teams to deliver integrated solutions
- Align Americas initiatives with global frameworks and best practice
- Embed shopper-first thinking across client engagements and internal teams
- Proven senior leadership experience in shopper marketing, retail strategy, or related disciplines
- Deep understanding of CPG, US and Latin American retail environments, and shopper decision-making
- Strong commercial acumen with a track record of revenue growth
- Experience leading multi-market teams and complex client engagements across the Americas
- Consultancy mindset with the ability to influence at C-suite and senior client levels
- Strong communicator able to translate insight into compelling strategic narratives
- Benefits: Medical, Dental, Vision, 401(k) match, and cell phone reimbursement.
- Perks: Generous PTO, volunteer days, professional development opportunities, and employee reward and recognition programs.
- Career Growth: Work with some of the biggest brands and collaborate with a global team of experts.
adm is proud to be an equal opportunity employer and is committed to creating a diverse
environment. We recruit, employ, develop, compensate, and promote regardless of race, religion, colour, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. Should you need any reasonable adjustments made to this application process, please don't hesitate to let us know.
environment. We recruit, employ, develop, compensate, and promote regardless of race, religion, colour, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. Should you need any reasonable adjustments made to this application process, please don't hesitate to let us know.