VP, Performance Marketing
Role Summary:
The Vice President, Performance Marketing owns the end-to-end strategy, execution, and scaling of performance-driven lead generation across SEO/AEO/GEO, SEM, email, affiliate, and emerging channels. This executive leader will architect a high-velocity demand funnel that fuels MQL → SQL → SAL → revenue targets across all product lines and industries.
Reporting directly to the CGO, the VP will build and lead a world-class performance marketing organization, establish predictive forecasting models, and implement real-time optimization frameworks powered by data, automation, and cross-functional alignment.
Responsibilities
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Strategic Ownership: Design and execute a unified performance marketing strategy that drives predictable, scalable demand across B2B and B2C segments.
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Funnel Architecture: Build and optimize a multi-touch attribution funnel with stage-specific KPIs (MQL, SQL, SAL, pipeline velocity, revenue attribution).
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Target Setting & Accountability: Define, forecast, and hit aggressive growth targets for lead volume, cost-per-lead, conversion rates, and downstream revenue impact.
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Data & Analytics Leadership: Establish enterprise-grade reporting, dashboards, and experimentation frameworks (A/B testing, incrementality, LTV:CAC modeling).
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Team Building & Leadership: Scale and mentor a high-performing team; recruit senior talent in paid social, SEO, and lifecycle marketing.
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Cross-Functional Alignment: Partner with Product, Sales, RevOps, and Finance to align marketing investment with revenue outcomes and unit economics.
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Innovation & Channel Expansion: Identify and pilot high-ROI channels (e.g., TikTok, Reddit, partner co-marketing, review platforms) while optimizing core engines (Google, LinkedIn, Meta).
Qualifications:
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10+ years of progressive experience in performance marketing, with 5+ years in a senior leadership role (Director or above) at a high-growth SaaS, tech, or AI-native company.
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Proven P&L Impact: Track record of building and scaling $10M+ performance marketing budgets with measurable ROI and revenue attribution.
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Technical Mastery: Deep expertise in Google Ads, Meta Ads, LinkedIn Ads, SEO platforms (SEMrush, Ahrefs), Google Analytics 4, Tag Manager, CDP integration, and HTML/CSS for landing page optimization.
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Analytical Rigor: Advanced proficiency in performance forecasting, cohort analysis, attribution modeling, and statistical significance testing.
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Leadership & Team Scaling: Experience hiring, developing, and leading distributed or multi-disciplinary marketing teams (8+ members).
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Creative Problem-Solving: Known for testing bold hypotheses, failing fast, and iterating toward breakthrough efficiency.
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Collaborative Operator: Thrives in high-autonomy environments; partners seamlessly with Sales, Product, and Executive leadership.
Nice-to-Have
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Led demand gen at a company with $50M+ ARR** or 1M+ monthly active users.
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Built in-house capabilities in SEO content engines, email lifecycle automation and affiliate/partnership programs.
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Experience with Capterra, G2, Software Advice, or industry-specific review platforms.
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Familiarity with privacy-first marketing.
Skills
As published by lever · 5 questions · 1 written answer
Basics
Resume/CV, Full name, Email, Phone, Current location, Current company, LinkedIn URL, GitHub URL, Portfolio URL, Other website, What is your age range?, I identify my ethnicity as, Gender, Veteran Status
Pick from a list (4)
- Are you legally authorized to work in the United States?
- Will you now or in the future require sponsorship for employment (H1B, Visa, OPT, etc)?
- Are you located around Salt Lake City, UT at this time? optional
- This is an onsite and in-office role. Are you OK with being in-office 5 days a week?
Written answers (1)
- What are your base salary expectations for your next role? Please note that we utilize geographic pay structures based on local market rates, and our final offers factor in total compensation including equity, bonus structures, and benefits.