【外商】Trade Marketing Supervisor 通路行銷主任

To support Sales Department Managers in the planning, implementation & evaluation of the approved Trade Marketing activities; interface closely with external partners (BTL agency), internal marketing and cross-functional departments, and accomplish the agreed marketing tasks and set KPIs.

1. Independently responsible for planning trade marketing programs that support to achieve sales target or market share objectives with monthly/quarterly review.
•Support with DRS&WS/MT Sales Department Managers to develop a strategic & robust trade marketing plans to achieve the sales target.
•Achieve the annual market share objectives by trade marketing plans.
•In charge of Trade marketing business planning, ensure Trade marketing campaigns effectively linked to channel sales forecast.
•Review the performance of promotions, recommendations for change in trade marketing plans to secure achieving sales target.
•Engage in the annual channel business plans, and develop trade marketing plans to be expected.
2. Coordinate, monitor & improve the implementation of all promotion related activities among internal task force team (sales, marketing, logistic, finance, etc.) and external 3rd party partners (designer, premium vendor, promoter agency) to drive results.
•Develop tactical trade marketing initiatives and Trade marketing plans in alignments with the Brand Marketing strategy.
•Work with Brand Managers to deploy brand/category strategies in retailers and achieve the brand annual target.
•Monitor activities progress to make sure Sales execute to be expected, or adjust the scheme of activities in time.
•Coordinate with CS/Logistics to resolve ideal stock problems in product supply.
•Work with Digital Marketing for offline channels digital platform connecting to brand digital campaigns building brand awareness recruiting new consumers, and driving consumers to offline channels.
•Manage 3rd party partners, and track trade spend to be efficient.
3. Based on customers/consumers understanding, develop business opportunities, and setting actions to implement promotions, merchandising, pricing, distribution plans and reviewing the results.
•Initiate annual trade promotion calendar and NPD plans based on Annual brand planning.
•Develop in-store merchandising initiatives to enhance in-store visibility and facilitate consumer purchases.
•Develop display guideline to all channels.
•Work out the distribution target to all retailers with Channel Managers.
•Update regularly POSM/MO based on innovation thinking.
4. Evaluate the efficiency of trade resources plus the well-management of S&P budget.
•Responsible for marketing reports and processes in managing the trade marketing, including trade marketing campaign pre/post analysis and S&P tracking.
•Optimize trade spend to lead monthly/quarterly Brand plans/proposals/in-store materials for key accounts.
•Implement robust ROI model across all customers, evaluate and follow up proposing corrective actions.
5. Equipped with analysis for market data and pricing setting skill, support Sales Department Managers or Brand Managers.
•Responsible for the analysis of trade promotions which includes impact by all channels and efficiency.
•Collect competitor information, and analyze market trends form 3rd party partners data.
•Balance and maintain price guideline from all retailers, initiate NPD price with Channel/Brand Managers.
6.Other duties as assigned by the supervisor.