Web Analyst | Remote for Marketing Agency for Education

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Web Analyst | Remote for Marketing Agency for Education based in Brazil.

This role is a key opportunity to own the web analytics and tracking infrastructure behind performance marketing campaigns for education and mission-driven organizations. You will ensure that every click, conversion, and customer interaction is captured accurately across websites, advertising platforms, analytics tools, and CRM systems. Working within a distributed Data & Analytics team, you will combine technical tracking expertise with analytical problem-solving and cross-functional collaboration. You will design and maintain Google Tag Manager implementations, conversion tracking, pixels, data layers, and privacy-focused measurement solutions. Your work will directly influence the reliability of campaign reporting and the ability of clients to make confident, data-driven decisions. The role offers meaningful ownership in a scaling environment where improving measurement quality can have a visible impact on marketing performance and organizational growth.

• Own the deployment, configuration, maintenance, and optimization of pixels, tags, scripts, triggers, variables, and data layers through Google Tag Manager across multiple client environments.
• Manage GTM container structures using native templates and Custom HTML, and implement server-side tagging where it can improve measurement accuracy, reliability, and long-term tracking durability.
• Partner with web and technical teams to build and maintain data layers and ensure websites and landing pages are properly instrumented before campaigns go live.
• Implement and troubleshoot conversion tracking across major paid advertising platforms, including Meta, Google Ads, TikTok, LinkedIn, and Snapchat, using browser pixels and Conversion APIs (CAPI).
• Configure standard and custom conversion events such as leads, applications, and inquiries, ensuring accurate reporting and effective campaign optimization.
• Configure and maintain GA4 event tracking and key events, following the customer journey from ad interaction and website activity through form submission and CRM entry.
• Conduct regular audits and troubleshoot broken tags, dropped events, tracking discrepancies, and inconsistencies between advertising platforms, GA4, and CRM systems.
• Use tools such as GTM Preview Mode, browser developer tools, platform Events Managers, and GA4 DebugView to validate implementations and resolve technical issues before launch.
• Manage cookie consent banners and consent mode configurations while keeping tracking implementations aligned with privacy requirements such as GDPR and CCPA.
• Monitor changes in browsers, advertising platforms, privacy regulations, and measurement technologies that may affect tracking performance and recommend appropriate adjustments.
• Maintain tagging plans, naming conventions, QA checklists, technical documentation, and other resources that enable internal teams to understand and trust the data.
• Translate business and campaign requirements from account, marketing, and client-facing teams into practical tracking solutions.
• Collaborate with Paid Media, Web Services, Data & Analytics, and other stakeholders to ensure measurement requirements are incorporated into campaigns and web projects.

Requirements

• 3+ years of hands-on experience in web analytics, digital tracking, tag management, or a related function, preferably within a marketing agency or performance marketing environment.
• Intermediate experience with Google Tag Manager, including container management, trigger and variable creation, data layer implementation, and troubleshooting.
• Practical experience planning, deploying, validating, and troubleshooting conversion tracking across major advertising platforms.
• Working knowledge of pixels and Conversion APIs (CAPI), particularly for Meta, Google Ads, TikTok, and LinkedIn.
• Hands-on experience with GA4, including event configuration, key events, and DebugView.
• Comfortable working with HTML, CSS selectors, and basic JavaScript for troubleshooting tags and implementing custom scripts.
• Strong ability to use GTM Preview Mode and browser developer tools, including the Elements/Inspect and Network tabs, to diagnose tracking issues.
• Understanding of data privacy requirements such as GDPR and CCPA, as well as cookie consent and consent management practices.
• Ability to understand how tracking and measurement decisions affect paid media performance, attribution, reporting, and campaign optimization.
• Analytical and solution-oriented mindset with strong problem-solving skills and a willingness to investigate complex data discrepancies.
• Excellent written and verbal communication skills, with the ability to explain technical tracking concepts clearly to non-technical stakeholders.
• Strong organizational skills and attention to detail, particularly when managing tracking infrastructure across multiple client accounts.
• Ability to work independently while collaborating effectively with cross-functional teams in a remote, asynchronous-friendly environment.
• Education marketing experience, including work with universities, online education programs, training organizations, or similar sectors, is highly valued.
• Curiosity about AI and emerging marketing technologies, with an interest in using AI or LLM tools to improve tracking audits, data-layer validation, troubleshooting, documentation, and measurement workflows.
• Familiarity with AI-assisted server-side tagging, conversion modeling, privacy-first measurement, or automated technical documentation is a plus.

Benefits

• Fully remote position with the flexibility of working within a distributed, async-friendly team.
• Competitive compensation based on experience and location.
• High-visibility role with meaningful ownership of the tracking infrastructure supporting campaigns and reporting.
• Opportunity to build and improve measurement systems for education and nonprofit organizations.
• Direct impact on the quality, reliability, and usability of marketing data and performance reporting.
• Exposure to a broad ecosystem of analytics, advertising, tracking, privacy, and marketing technologies.
• Structured environment focused on collaboration, continuous improvement, and finding better ways to work.
• Opportunity to develop expertise in web analytics, conversion tracking, server-side tagging, data privacy, and performance marketing measurement.
• Opportunity to explore practical applications of AI and emerging technologies within marketing analytics and tracking.
• Full-time position with opportunities to grow alongside a scaling Data & Analytics function.

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

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