Web Dev/Marketing Operations Manager

Own end-to-end marketing automation initiatives: from ideation and segmentation to execution, analysis, and optimization.
Own website optimization of our WordPress website, including page development, plugin updates and more.
Create Landing pages, emails, forms and other marketing elements.
Design and execute complex user journeys across our website, HubSpot, Salesforce, and connected CRMs, with a deep understanding of data structures and flows.
Track, analyze, and report on marketing performance across platforms using dashboards and data analysis tools.
Apply data-driven optimization: run structured A/B tests, monitor trends and behaviors, and optimize KPIs across segments and regions to improve engagement and retention.
Identify and implement AI-driven improvements to replace or augment manual marketing ops workflows, including documentation and performance measurement.
Collaboration with global stakeholders (marketing, sales, data, and engineering) to translate business goals into scalable MarTech solutions.
Support marketing operations as needed, including ad hoc tasks and conference preparation.

3–5 years of hands-on experience in marketing operations in a B2B SaaS company, including proven experience with marketing automation platforms (HubSpot & Marketo) and Salesforce CRM - must.
Hands-on experience maintaining WordPress websites - must
Solid understanding of HTML, CSS, basic JavaScript, themes, plugins, and page builders
Ability to debug common WordPress and front-end issues
Strong understanding of lead nurturing, segmentation, data integration, digital marketing workflows, Excel, marketing analytics tools and campaign execution.
Experience in campaign performance reporting and visualization tools.
Experience with additional digital tools (Google Tag Manager, Google Analytics, webinar platforms, etc.).
Detail-oriented, proactive, analytical, and a strong problem solver with excellent communication skills.
This is a highly hands-on technical role; curiosity and eagerness to learn are essentials.
Ability to work independently, manage multiple priorities, and collaborate across global teams

Advantage

See also