Web Experience Designer

Salary: $3,500 – $4,000 per month

Stryv (pronounced “Strive”) is one of the fastest-growing consumer brands in Southeast Asia. We’ve received multiple platform awards from major retailers such as Shopee, Watsons, Guardian, and 7-Eleven. Founded by former Grab executives who helped build Grab Financial Group, Stryv is committed to making personal care accessible and aspirational.

Our Vision

We aim to become the Uniqlo of Personal Care—offering well-designed, high-quality personal care electronics like hairdryers, shavers, and electric toothbrushes. Our products are built in tier-1 global factories that manufacture for some of the world’s biggest brands. By selling directly to consumers at accessible prices, we ensure that personal care is inclusive across all income levels.

Backed by Leading Investors

We’re proud to be backed by billion-dollar venture capital funds including East Ventures and GSR. Our supporters also include founders and leaders from some of the region’s most iconic brands: Razer, Carousell, ShopBack, Carro, PRISM+, Grab, Atome, and many more.

Role Overview

We are looking for a Web Experience Designer to own and improve Stryv’s Shopify storefront experience.

Reporting to the Creative Manager, this role sits across UI/UX, Shopify maintenance, CRO, web design, analytics, and developer coordination. You will be responsible for keeping the website clear, consistent, conversion-focused, and commercially effective across product pages, landing pages, collection pages, cart, and checkout flows.

The role is ideal for a designer who can combine strong visual judgement with data, user behaviour, and e-commerce insight to decide what should be improved, prioritised, and built.

Key Responsibilities

1. Shopify Storefront Ownership

• Manage day-to-day Shopify storefront updates, including product pages, collection pages, navigation, banners, merchandising, and theme sections.

• Maintain UI consistency across the website, ensuring pages follow Stryv’s design system and brand direction.

• Make simple updates using Shopify’s theme editor, sections, blocks, and app settings.

• Ensure the website remains clean, functional, mobile-friendly, and easy for customers to browse.

2. Web Experience, UI/UX & Conversion

• Design user flows, wireframes, prototypes, and high-fidelity web layouts for product pages, landing pages, and e-commerce journeys.

• Improve the website’s information architecture, navigation, product discovery, cart experience, and overall shopping journey.

• Use analytics, heatmaps, user behaviour, and funnel data to identify drop-offs and improvement opportunities.

• Develop hypotheses, propose UX improvements, support A/B testing, and report on learnings.

• Ensure web decisions are driven by both design quality and measurable customer behaviour.

3. Product Pages, Landing Pages & Campaign Support

• Design and improve PDPs, landing pages, collection pages, campaign pages, and promotional web experiences.

• Work with Product, Marketing, and Creative teams to translate product messaging into clear web experiences.

• Support launches by ensuring product pages and web assets are ready, accurate, and aligned with campaign direction.

• Ensure product information, pricing, claims, visuals, CTAs, and page structure are clear and customer-friendly.

4. Developer Coordination & Web Backlog

• Scope web requirements clearly for developers, including page structures, UI behaviour, app requirements, and responsive expectations.

• Prepare clean Figma files, annotations, handoff specs, and QA notes for development.

• QA web builds across desktop and mobile to ensure accuracy, functionality, responsiveness, and design consistency.

• Help prioritise the web backlog based on business needs, conversion impact, launch timelines, and technical effort.

• Break larger web projects into clear, staged deliverables.

5. Design System & Web Standards

• Maintain a Figma component library that reflects Stryv’s Shopify theme sections, blocks, and reusable web modules.

• Create reusable templates for PDPs, landing pages, banners, campaign pages, and collection layouts.

• Improve web design standards across layout, typography, spacing, CTA usage, mobile responsiveness, and content hierarchy.

• Ensure the website feels consistent across product categories, campaigns, and customer journeys.

6. Cross-Functional Collaboration

• Work closely with Product, Marketing, Creative, Web Developers, and leadership to clarify requirements and align priorities.

• Translate vague business needs into clear web tasks, design scopes, and staged execution plans.

• Communicate trade-offs clearly between design quality, technical effort, speed, and business impact.

• Help ensure web projects are delivered on time and with clear ownership.

Requirements

• Minimum 3 years of experience in UI/UX, web design, product design, or e-commerce design.

• Strong experience designing for mobile-first e-commerce experiences.

• Hands-on Shopify experience, including theme editor, sections, blocks, product setup, collection setup, and common Shopify apps.

• Strong Figma skills, including components, auto-layout, prototyping, and developer handoff.

• Good understanding of e-commerce UX, conversion funnels, product pages, cart flows, checkout journeys, and landing pages.

• Experience using analytics and CRO tools such as GA4, Shopify Analytics, Hotjar, Microsoft Clarity, or A/B testing tools.

• Able to use data and user insight to explain what should be improved and why.

• Working knowledge of HTML/CSS and basic frontend constraints.

• Strong attention to detail across layout, spacing, responsiveness, product information, and web QA.

• Able to manage multiple web projects, updates, and deadlines in a fast-moving environment.

• Strong communicator who can work with designers, developers, marketers, product teams, and leadership.

Nice To Have

• Experience with Shopify Plus.

• Basic understanding of Liquid or frontend development.

• Knowledge of checkout extensibility.

• Basic SEO knowledge.

• Basic page speed and performance optimisation knowledge.

• Experience with CRO testing, web experimentation, or conversion reporting.

• Experience working in DTC, consumer electronics, beauty, lifestyle, or homecare brands.

What Success Looks Like

• Stryv’s Shopify storefront is well-maintained, consistent, mobile-friendly, and easy to shop.

• PDPs, landing pages, collection pages, and campaign pages are clearer, more conversion-focused, and better structured.

• Web improvements are guided by data, user behaviour, and business priorities.

• Developers receive clear scopes, clean Figma handoffs, and actionable QA feedback.

• The web design system becomes more consistent and scalable.

• Product launches are supported with accurate, polished, and on-brand web experiences.

• The overall website experience becomes clearer, faster to update, and more commercially effective.