Web Experience Manager
Posted Updated
We’re looking for a Website & Digital Experience Manager to lead the performance, structure, and user experience of NCCER.org.
This is a hands-on role for someone who enjoys both strategy and execution—especially within a modern marketing tech stack. You’ll work extensively within WordPress and HubSpot and leverage tools like FullStory, Figma, and Markup to update content, create new content pages and product sections, understand user behavior, optimize journeys, and help improve conversion.
This is an in-office position based in Gainesville, FL. We believe close, in-person collaboration across marketing, content, and leadership teams is key to building and maintaining a high-impact digital experience.
Key Responsibilities
- Website Management & Optimization
Manage day-to-day updates and ongoing improvements to NCCER.org and our other domains ensuring content is accurate, current, and aligned with brand standards. - HubSpot & Marketing Integration
Own and optimize the website’s integration with HubSpot, including forms, workflows, lead capture, list segmentation, and marketing automation support. - SEO/AEO & Content Performance
Implement on-page and technical SEO best practices to increase visibility for construction training, certification, and career-related searches. - UX & Design Collaboration
Partner with designers using tools like Figma to iterate on layouts, components, and user flows. - User Experience & Conversion Optimization
Improve how key audiences—contractors, educators, students, and our partners—find information and take action through better navigation, landing pages, and ongoing experimentation. - Accessibility & Performance
Help ensure the site is mobile-friendly, accessible (ADA/WCAG), and performs reliably across devices. - Analytics & Tracking
Maintain and enhance Google Tag Manager and GA4, ensuring accurate tracking, clean data, and actionable reporting - Collaboration & Continuous Improvement
Work closely with internal stakeholders and external vendors to continuously improve the site’s design, functionality, and effectiveness.