Web Manager

Job Summary

The Web Master/Web Administrator is responsible for the strategy, architecture, development, security, and day-to-day administration of INSURICA's web presence, including ongoing management of at least ten (10) additional company and program websites. The Web Manager position blends hands-on WordPress development expertise with digital marketing fluency, including, but not limited to, building and maintaining sites from the ground up, lead generation strategy, conversion optimization, SEO, Google Business Profile management, geotargeted campaign support and analytics-driven decision-making, and is also responsible for the technical architecture and platform support of INSURICA's blog properties, in partnership with the Content Creator, who retains ownership of blog content and editorial calendar.

Essential Job Functions

Website Strategy, Architecture & Development - lead the redesign and rebuild of the main site (IA, UX/UI, custom WordPress themes/plugins, responsive design); build and document standards and reusable components; apply a comprehensive, hands-on understanding of information architecture (sitemaps, taxonomies, navigation schemas, content modeling, etc.) to every site under management.

Multi-Site Management & Content Platform Support - administer 10 WordPress sites, in addition to the ThoughtFarmer intranet; manage domains, hosting, DNS, SSL, and CDN, as well as the blog platform’s technical structure; run regular audits (links, content, accessibility, privacy, cookie compliance); manage the technical architecture, taxonomy, SEO structure, and publishing workflow for INSURICA's blog platform(s), partnering closely with the Content Creator, who owns blog content and the editorial calendar.

UX, Design Standards & Website Content Judgment - apply usability and design best practices; serve as the internal web expert, advising on what belongs on an insurance site and manage cross-device/browser QA.

SEO, Analytics & Performance Measurement - manage technical and on-page SEO. Maintain GA4, Search Console, and Tag Manager; build recurring dashboards and recommend improvements; monitor website performance, provide recommendations, and implement improvements.

Lead Generation, Forms & CRM/AMS Integration - work in conjunction with stakeholders to build and maintain Salesforce-integrated forms, including quote request and lead capture, across INSURICA web properties, ensuring accurate field mapping and lead routing; analyze funnel data to reduce friction; manage the technical integration between web properties and Salesforce (or other CRM/AMS) to ensure reliable lead handoff.

Google Business Profile & Local Search - manage branch listings, ensuring accuracy and consistency; develop local SEO strategy that supports individual branches, alongside the corporate brand.

Digital Marketing Collaboration & Campaign Support - support paid search, paid social, email and geofencing/geotargeted campaigns, building landing pages and tracking infrastructure; report on digital marketing trends and proactively recommend new tools/tactics/platforms.

Security, Compliance & Accessibility - maintain WCAG compliance (with Cameron Group Services); manage patching, backups, disaster recovery and incident response. Coordinate with IT/InfoSec on shared infrastructure, single sign-on and data handling requirements.

Cross-Functional Leadership & Stakeholder Communication - act as the web point of contact and SME for web-related questions/initiatives/decisions; present recommendations to all levels, report project status, and drive alignment on priorities; lead cross-departmental discussions, driving alignment on web priorities and resourcing.

Vendor & Project Management - manage relationships with agencies, developers, hosts and SaaS vendors; manage assigned project plans, timelines, and budgets.

General - perform all actions relating to customers and companies in a manner that will avoid issues involving potential errors and omissions; participate in seminars and other training to maintain required licenses, as well as knowledge and skill development.

Additional Responsibilities

This job description is intended to describe the level of work required of the person performing the position. Essential functions are outlined; however, other duties may be assigned, as needs arise, or as required to support the essential functions. Specific performance objectives may be developed each year to measure the performance of the tasks and functions listed in this job description.

Telecommuting opportunities vary by location, department, and business need and are subject to change, as needed. Each manager will provide details on any telecommuting opportunities, as well as scheduling, within their department.