Web & Marketing Analytics Specialist

About the Role

The Web & Marketing Analytics Specialist helps the company and it’s brands to make data-driven decisions by analyzing eCommerce, campaign performance, customer behavior and market trends. This role plays a key role in optimizing marketing strategies, prioritizing focus areas to improve ROI and supporting business growth through actionable insights. This role works closely with eCommerce, marketing and sales teams to ensure attribution tracking, data accuracy and strategic alignment.

Key Responsibilities

• Create, analyze, and distribute regular website analytics measuring user, customer, and sales growth
• Analyze marketing campaign performance across digital, social, email and traditional channels
• Develop dashboards and reports to track KPIs, conversion rates and customer engagement
• Interpret data to identify trends, opportunities and areas for improvement
• Collaborate with marketing teams to design A/B tests and measure campaign effectiveness
• Monitor website traffic, user behavior and attribution using analytics tools
• Present insights and recommendations to stakeholders to guide marketing strategy
• Maintain data integrity and ensure consistency across platforms and reporting systems