Web Marketing Lead
You own and evolve the website as a growth and revenue engine. You define the web strategy, manage website performance, lead a web marketing team, run experimentation programs, improve user journeys, develop web narrative strategy, and oversee the CMS, analytics, tracking, SEO, integrations, and attribution.
Responsibilities
- Define the growth strategy and roadmap for plaid.com
- Own website-sourced pipeline, conversion, and revenue metrics
- Optimize homepage, product pages, documentation entry points, landing pages, event registration, and blog surfaces
- Build, manage, and develop a web marketing team
- Establish team goals, processes, and operating rhythms
- Build and scale an experimentation program
- Develop hypotheses, testing strategies, and measurement frameworks
- Optimize end-to-end web journeys
- Use research, behavioral analytics, and market insights to improve messaging, information architecture, and UX
- Develop centralized website storytelling
- Translate product strategy into web experiences
- Prioritize and ship site improvements with Product, Engineering, and Design
- Own the CMS, tag management, analytics instrumentation, pixels, and event tracking
- Ensure SEO and AEO best practices
- Maintain web form integrations, lead routing, and attribution
Requirements
- 10+ years of experience in growth marketing, web marketing, or product-led growth roles
- Track record of owning and scaling a website as a measurable growth and revenue channel
- Experience driving pipeline, conversion, and product adoption through web optimization and experimentation
- Leadership experience building and managing high-performing teams
- Expertise in web analytics such as GA4 or Mixpanel
- Expertise in A/B testing platforms such as Optimizely or VWO
- Experience working cross-functionally with Product, Engineering, Design, and Sales
- B2B SaaS, fintech, or developer-facing product experience
- Familiarity with PLG and sales-assisted growth models
- SEO or AEO experience
- Experience with CMS and experimentation tools
- Working knowledge of HTML and CSS
- Experience with CDPs or marketing automation platforms
Benefits
- Equity
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)