Web Marketing Manager

Mode Branding is looking to hire a Web Marketing Manager. You will be responsible for developing
and implementing web-based marketing strategies to promote the brand, products, and
convert visitors to leads. You will manage content updates to support the Merchant and
Mode Branding for Business teams. This role is responsible for a huge volume of regular content
updates.
The successful candidate will have a passion for content integrity and user experience
and exceptional attention to detail. You’ll contribute to the development of the CMS as
well as troubleshooting issues while partnering closely with SEO, Product, and Content
Marketing teams on rapid web testing and conversion optimization.
Responsibilities
 Collaborate with web development and design teams; guide marketing-related
aspects of the businesses’ web presence.
 Plan and implement web-based marketing strategies and campaigns for the
Merchant and Mode Branding for Business websites
 Coordinate with other marketing team members to ensure active promotions,
product updates, and campaigns are added to the website(s).
 Maintain current knowledge of trends in web marketing.
 Regularly update website content and partner with channel marketers (paid and
email) to retarget visitors to convert them into leads and customers.
 Implement new widgets including data enrichment plug-ins Chat, and troubleshoot
and respond to any web issues.
 Build, test and operate customer-facing websites using modern front-end
frameworks.
 Create and edit sales/landing pages (signup pages and sales inquiry forms)
according to the mockups.
 Build, test, deploy and maintain dynamic website pages including multilingual
websites.
 Collaboration with SEO experts to improve organic search and traffic volumes
(metadata tags, copy edits, etc.)
 Enable user analytics, monitoring, logging, instrumentation for all web platforms.
 Setup and install pixels (Segment, Google Tag Manager, etc.), fire rules in
JavaScript for a variety of purposes.

Benefits offered: 401K, Dental, Life, Medical, Vision

Salary: $55,000-$65,000 commensurate on experience

Requirements
 1-2 years of experience in web development with CSS,HTML, and JavaScript
 Knowledge of web design/development concepts and processes
 A solid understanding of front end technologies
 Translate high-quality designs, wireframe mockups and/or test ideas into working
front-end projects.

 Quick turnarounds while maintaining a high level of quality
 Excellent communication and documentation skills
 Quick learner and hunger for learning new things
 Ability to write requirements for site functionality
 Innovative and creative thinking
 Ability to write and execute test scripts to test existing site and new features.

All your information will be kept confidential according to EEO guidelines.