Website Manager & Content Strategist

Website Manager & Content Strategist

The University of Lynchburg, a private, regional university in the beautiful foothills of the Blue Ridge Mountains in Central Virginia, is seeking applicants for full-time, Website Manager position in the Department of Marketing and Communications.

This position reports to, is supervised by, and evaluated by the Executive Director of Marketing. The evaluation of work performance will be ongoing and will be carried out by the Website Manager and Content Strategist. It will include the specific duties and responsibilities of this position description plus employee attitude and general working behavior.

Job Type: FT (Benefits Eligible)

Job Purpose:

The Website Manager & Content Strategist is the technical and editorial owner of the University of Lynchburg's digital presence. This is a strategic role responsible for the intersection of content strategy, web performance, and AI-driven discoverability. The Website Manager ensures our digital platforms serve prospective students, current students, faculty, and the broader community with clarity and speed, while serving as the bridge between creative marketing goals and technical execution.

Specific Job Duties:

• Develop and own the University's web content strategy, including voice, structure, and editorial standards across all digital platforms.
• Build and enforce a centralized content intake and governance model to manage requests from departments across the University.
• Execute hands-on website updates and page builds using WordPress and Elementor, reorganizing content for web best practices and audience clarity.
• Audit, map, and continuously improve site navigation and information architecture to reduce friction for prospective students and other key audiences.
• Manage the WP Engine hosting environment, including staging and production workflows, server-side performance optimization, and plugin governance.
• Establish and maintain global Elementor templates and design guidelines to ensure a cohesive brand presence across all web platforms.
• Ensure 100% of site content meets WCAG 2.1 AA accessibility standards and own the annual audit and remediation process.
• Optimize content for both traditional organic search and AI-discovery engines, including structured data, FAQ strategy, and entity-based content approaches.
• Own GA4 implementation and deliver monthly analytics reports to leadership connecting web performance to enrollment funnel metrics.
• Identify and implement AI-assisted tools to accelerate content production, metadata generation, and A/B testing while maintaining brand and accuracy standards
• Maintain and develop an editorial calendar aligned to the academic year, admissions cycle, and University events.
• Supervise the student Digital Media Assistant and serve as a mentor for emerging web and content professionals.
• Collaborate across departments via Asana, email, and Google Workspace while enforcing centralized governance standards.

Starting Salary: $62,000-$68,000

Benefits:

• Generous paid vacation, personal days, paid sick time and family leave, comprehensive insurance (medical, dental, vision, etc.) and retirement plans, flexible spending account, tuition remission, life and long-term disability insurance, and more. Learn more about employment benefits at the University of Lynchburg.

Schedule:

• 8:30 am - 5:00 pm (7.5 hours/day with some evenings and weekends to meet needs of the department may be required)