Websites & Ecommerce Marketing Specialist

About Us

Monin is a global company with more than 100 years of history, but we're always looking for better ways to work, create, and grow. We value collaboration, curiosity, and people who take ownership and make things happen.

About the Opportunity

Do you enjoy solving problems, improving online shopping experiences, and finding ways to make things work better? Are you detail-oriented, comfortable juggling multiple priorities, and excited by the opportunity to delight customers and make a measurable impact?

We're looking for a proactive, customer-focused Websites & Ecommerce Marketing Specialist to help grow Monin's websites and ecommerce channels. In this role, you'll own day-to-day ecommerce operations, improve customer experiences, analyze performance, and bring digital initiatives to life across our Shopify-based ecommerce ecosystem. You'll work closely with teams across Monin and external partners to solve problems, support business growth, and continuously improve how customers interact with our brand online.

What You'l Do:

• Website and Ecommerce Management:

• • Own day-to-day operations, performance, and ongoing optimization of assigned websites and ecommerce channels, initially focused on Monin.ca, with responsibilities evolving based on business needs. Monitor website performance, user experience, and site functionality.

• • Partner with developers to investigate, document, prioritize, test, and resolve technical issues and implement enhancements.
  • Ensure content accuracy and compliance with US and Canada laws, policy, and best practices and coordinate with appropriate internal teams and external partners to implement applicable requirements.
• Customer Experience Optimization:
  • Lead personalization, retention and upsell strategic projects, including reviews, search, recommendations, loyalty, subscriptions, gift bundles, to improve customer satisfaction, engagement, product discovery, and sales
  • Implement A/B testing and usability studies to optimize website elements, including landing pages, checkout, and product pages.
  • Serve as the primary ecommerce point of contact for customer service to investigate and resolve issues and improve customer satisfaction.
• Data Analysis and Performance Management:
  • Monitor and analyze sales, traffic, conversion, customer behavior, customer experience KPIs to identify trends, risks, opportunities and prioritize action plans for maximizing success and performance improvement.
  • Own monthly ecommerce performance reporting against goals and provide actionable insights and recommendations.
  • Collaborate with internal teams to prioritize actions based on data insights.
• Ecommerce Marketing Execution:
  • Understand and support ecommerce marketing strategies to drive traffic, increase sales, and improve conversion rates.
  • Coordinate and execute website promotions, seasonal campaigns, product launches, and content updates, including setup, quality assurance, troubleshooting, and post-launch monitoring in partnership with communications and other teams.
  • Execute SEO, AEO, GEO improvements in coordination with website developers, communications, content teams.
  • Maintain brand consistency across all ecommerce touchpoints.
• Collaboration and Coordination:
  • Work closely with cross-functional teams, including communications, IT, sales, product, and customer service, to align ecommerce priorities, resolve operational issues, and support overall business goals.
  • Serve as the primary day-to-day point of contact for external vendors, fulfillment partners, operators and distributors to grow Monin’s ecommerce footprint.
  • Independently manage assigned projects, priorities, and cross-functional communications, maintaining project timelines, status updates, and task tracking to ensure timely execution and resolution of issues.

Your Secret Ingredients

• Walk in Others' Shoes—You take pride in recognizing and understanding another person's feelings and thoughts.Pay Attention to the Details—Your goal is to get things right the first time.
• Listen to Understand — You give your undivided attention to better understand your tasks.
• Find a Way — You are willing to do whatever it takes to accomplish the job.
  • Look Ahead and Anticipate— You believe preventing issues is better than fixing them.

Other Qualifications & Considerations

• Bachelor’s degree in Marketing, Business, Ecommerce, or related field.
• 2+ years of experience in ecommerce marketing or website management.
• Proficiency in Shopify and ecommerce tools (personalization, search, recommendations, reviews, loyalty, customer support, subscriptions).
• Familiarity with standard web behavior analytics tools
• Strong analytical, communication, and organizational skills.
• Demonstrated ability to work independently and collaboratively in a fast-paced environment.
• Experience with Microsoft 365 and project management tools (ClickUp preferred)

Preferred Skills:

• Solid understanding of SEO, AEO, GEO, SEM, and ecommerce best practices.
• Proficiency in web analytics tools such as Google Looker, and KPI dashboards.
• Basic understanding of HTML, CSS, and web design principles.
• Familiarity with AI marketing tools and emerging ecommerce technologies including: Clerk, Yotpo, Zendesk, Shopify Translate, Adapt, & more.
• Bilingual in English and French.