[WEBTOON] Sr. Marketing Manager - D Comics Project

WEBTOON is becoming the home for Marvel and Disney comics — a new subscription app where fans read, collect, and stay connected to the stories and characters they love. We're building the definitive destination for Marvel/Disney IP, and we're looking for a Sr. Marketing Manager to help it grow. This role reports to the Head of Marketing and will support all aspects of the marketing function with a focus on new marketing campaign development and paid media campaigns. The ideal candidate has extensive experience in entertainment or comic book marketing with a focus on growth marketing campaigns and is comfortable being hands-on in a lean environment.

It’s an exciting opportunity for someone who enjoys building brands, thrives in highly collaborative environments, and is passionate about entertainment, fandom, and culture.

• Develop and launch tentpole marketing campaigns designed to attract new readers or re-engage lapsed ones. Oversee all aspects of campaign development, working in conjunction with internal teams and agencies to bring new programs to market.

• Oversee performance marketing agency to manage ongoing paid media spend. Develop hypotheses, design programs and optimize campaigns with an ongoing focus on improving customer acquisition metrics.

• Track and report campaign performance on an ongoing basis—including the impact on platform metrics as well as brand health indicators such as awareness, consideration, preference, and perception.

• Explore new channels and partnerships to unlock new audiences and distribution opportunities.

• Own the ongoing marketing calendar – tracking internal and partner schedules to ensure coordinated promotions across all key moments.

• 7+ years of marketing experience, ideally within entertainment or fandom-driven industries. Experience in the comics industry strongly preferred.

• Strong understanding of growth marketing, with proven experience developing and optimizing performance marketing campaigns.

• Experience marketing to fandom-driven audiences and a strong understanding of fan communities and fan behavior.

• Experience working within a global organization, with a demonstrated ability to drive cross-functional collaboration and influence teams without direct authority.

• Experience collaborating with internal creative teams and external agencies to develop impactful creative campaigns.

• Strong analytical mindset with the ability to leverage consumer research, brand tracking, and campaign performance data to inform strategy.

• Exceptional project management and organizational skills, with the ability to independently manage multiple initiatives, budgets, timelines, and stakeholders in a fast-paced environment.

• Excellent communication, presentation, and storytelling skills.

• Highly adaptable and comfortable navigating ambiguity, shifting priorities, and a dynamic work environment.

• Bilingual proficiency in English and Korean is a plus.