Wellness Program Manager
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Summary
Manages the fitness and wellness program at the Esplanade in Phoenix — teaching group classes, delivering personal training, running daily facility operations, coordinating instructors, and tracking attendance and KPIs. Requires 4+ years in fitness center management and a personal training certification; uses tools like Google Workspace and Slack.
Pay Range: $70,000 plus 40% commission on all personal training sessions, and up to $4K annual bonus based on top performance.
Benefits: FREE employee-only medical coverage, a 4% employer 401(k) match, and FREE short-term disability. Other incredible benefits HERE. You will have FREE access to the Esplanade Fitness Center, including locker room amenities, complimentary parking, and a daily free coffee from Perks Coffee Shop.
Location: Phoenix, AZ located at the beautiful Esplanade.
Work Hours: This position follows a set Monday–Friday schedule within our 6:00am–6:00pm operating hours. Starting schedule will be Mondays-Fridays, 8:00am-4:00pm. There is some flexibility with these hours as long as a consistent schedule is agreed upon. Schedule will be assessed on a regular basis to ensure we are best serving our members, and is subject to change.
Reports to: Sr. Tenant Experience Director
Your Mission:
As the Wellness Program Manager at Esplanade, you will oversee all fitness, health, and wellness amenities while partnering closely with the experience team. You will build strong relationships with fitness members and building employees. In this role, you will support and execute wellness programming and elevate the overall wellness and workplace experience at Esplanade.
Your Focus:
As the Head Coach, you are the guardian of our standards—honing the craft of your team and ensuring our training, programming, and service are second to none. Through authentic connection and a commitment to excellence, you drive the energy and engagement that make our spaces a thriving hub. By clearing the way for our members to achieve their best, you fuel both personal longevity and the building's commercial success, proving that when our people flourish, the entire asset rises.
Outcomes You’ll Deliver:
- Member Experience & Relationship Building: Serve as a primary point of contact for fitness members, building strong relationships, welcoming new participants, and creating a positive, inclusive environment that encourages retention and engagement.
- Class & Program Execution: Oversee the day-to-day delivery of fitness programming including: teaching group classes, delivering personal training sessions, and assisting with site, public, and tenant events. Ensure all sessions are safe, engaging, and aligned with member needs.
- Facility Oversight & Operations: Maintain a clean, organized, and fully functional fitness space. Ensure equipment is properly used and cared for, coordinate towel delivery, stock locker room consumables, and ensure daily operations run smoothly and efficiently. Order necessary supplies, monitor inventory, and track expenses.
- Leadership & Accountability: Take ownership of your day-to-day responsibilities, prioritize tasks as needed, and maintain professionalism, organization, and attention to detail. Partner closely with the tenant experience team to support and serve building tenants.
- Instructor Support & Coordination: Support yoga instructors by managing subbing requests. Ensure instructors have what they need to deliver a high-quality experience while maintaining consistency with programming standards and member expectations. Track contract instructors hours accurately for payroll.
- Administrative: Schedule group fitness classes, track attendance and KPIs (e.g., member participation and fitness revenue), and support basic budgeting needs. Monitor engagement and gather feedback to help inform programming decisions and improve overall performance.
Requirements:
- 4+ years of experience managing wellness or fitness center operations, preferably in a corporate or luxury environment.
- Nationally recognized Personal Training certification
- Proven experience owning operational standards, service delivery, and team performance in high-volume or high-touch environments.
- Skilled in driving revenue and efficiency through utilization planning, staffing models, and resource management.
- Effective escalation owner, resolving complex event issues quickly while protecting the guest experience.
- Comfortable partnering cross-functionally with key stakeholders to deliver an exceptional experience.
- Tech-savvy, with experience using booking, scheduling, and collaboration tools (Google Workspace, Slack, event platforms).
- Adaptable and confident learning new systems for membership and program management.
Key Competencies:
- Customer & Community Focus: You have a natural ability to "read the room" and anticipate needs before they are voiced. You create a welcoming, personalized environment where community members feel valued and genuinely want to spend their time.
- Seamless Operational Execution: You are a master of the details. You organize your work with such clarity that the transition from a plan to a live experience is effortless. You prepare your team to deliver high-quality, mistake-free results, even in fast-paced environments.
- Relationship Management: As a natural connector, you build trust through authentic presence and a relentless effort to follow-through. Whether you are coordinating with a member or a vendor, you communicate with the heart of a host and the reliability of a trusted partner.
- Balanced "Craft" & Reality: You possess the entrepreneurial edge to balance high-energy creative programming with the realities of execution. You know how to assess what is realistically possible, ensuring projects align with your team's actual budget, logistics, and capacity, while still going above and beyond to wow your members.
- Organization & Prioritization: You thrive in the dance of complex, ever-changing environments. You manage schedules and prioritize tasks effectively with a level of poise and prioritization that ensures the building’s heartbeat never skips a beat.
Our Core Values:
Playbook's culture is based on a shared respect for our lived values HERE. Fit with our values is a critical component of our hiring process, and you and all of our colleagues are expected to live our core values in interactions with team members, customers, and stakeholders. An assessment of how you have exhibited our values is also an important part of your performance review process.
Our Commitment To You:
Playbook is committed to building a team that represents a variety of backgrounds, perspectives, and skills. We know the more inclusive we are, the greater our impact will be!
A Quick Note About Salaries:
We list salaries based on a few key factors. These include location-specific budgets, market trends, team size, and the scope of the building. Since we’re a national company working with office properties of all shapes and sizes, the listed salary is tailored specifically to this role and may differ from similar-titled roles on our Careers Page. Curious or want to chat more about it? We promise to be open and transparent about these details throughout our interview process.
Skills
As published by lever · 13 questions · 6 written answers
Basics
Resume/CV, Full name, Email, Phone, Current location, Current company, LinkedIn URL, Instagram URL, Website URL, I fit into the current age range:, I identify my race or ethnicity as:, I identify my gender as:, I identify my sexual orientation as:, I identify as someone with a disability (or previously identified):, I identify my military status as:
Short answers (1)
- If you were offered this job, how long would it be until you could start? Please take into account the number of weeks of notice you'd want to give your current employer (where applicable)
Pick from a list (6)
- Do your salary expectations align with the salary details you saw in the job description?
- Please confirm you are authorized to work in the US.
- How did you hear about this opportunity?
- Do you have 4+ years of experience in a fitness or wellness leadership role?
- Do you have experience owning revenue goals or converting complimentary sessions into paid services?
- Are you comfortable working a flexible schedule based on site needs, including early mornings and/or evenings?
Written answers (6)
- Tell us the top two (2) reasons you're excited to join our team.
- Please share one specific example you have of how you've lived one of our three (3) core values in a previous role. You can find our core values listed on our careers page.
- Did anyone on our Playbook team tell you about this job? If so, whom?
- Please describe your experience in personal training, including how many years you’ve been practicing and the types of clients you’ve worked with.
- Please describe your experience in group fitness instruction, including how many years you’ve been teaching and the types of classes you’ve led.
- Please list all current fitness and wellness certifications you hold (e.g., Personal Training, CPR/First Aid, Group Fitness, etc.), including the certifying organization and expiration dates if applicable.