WGZ- Marketing Automation Expert
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Description
Hiring Marketing Automation Expert Expert for a Reputed/MNC company located at Mohali.
Requirements
Job Description:
- Design and implement marketing automation workflows.
- Work extensively with HubSpot Marketing Hub and related tools.
- Build lead nurturing, segmentation and customer journey workflows.
- Configure automated email campaigns and follow-up sequences.
- Set up lead scoring, lifecycle stages and marketing automation processes.
- Integrate marketing automation with CRM and other business systems.
- Monitor campaign performance and optimize workflows.
- Troubleshoot automation and integration issues.
- Work with Sales and Marketing teams to improve lead handover processes.
- Create reports and dashboards to measure campaign effectiveness.
- Support automation strategy and process documentation.
- Explore AI-based automation opportunities to improve efficiency.