workfront program manager
Summary
Leads the strategy, roadmap, and operating model for Adobe Workfront within Starbucks' Integrated Marketing Operations (PMO), translating offline marketing processes into scalable digital workflows, driving adoption across brand teams, and ensuring reliable reporting and data quality.
Now Brewing – Workfront Program Manager! #tobeapartner
From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.
The Workfront Program Manager will lead the business strategy, operating model and roadmap for Adobe Workfront, translating offline processes into scalable digital workflows, driving adoption and ensuring reliable reporting and data quality. This role sits within Integrated Marketing Operations (PMO) and partners closely with Starbucks Marketing and Brand teams, Workfront System Admins, Marketing Technology, IT and cross-functional business stakeholders to improve how work is planned, executed and measured in Workfront.
As a Workfront Program Manager, you will…
Adoption & Change Management
• Drive adoption of Workfront across brand teams by simplifying the user experience, clarifying expected ways of working, supporting onboarding and expanding the platform to meet evolving business needs.
• Design scalable processes and workflow architecture for teams across the brand and marketing organizations, translating offline processes into clear, sustainable Workfront workflows.
• Partner with Integrated Marketing Operations and functional leads to embed Workfront into day‑to‑day ways of working.
Reporting & Insights
• Create reporting that gives teams and leaders consistent visibility into work status, milestones, capacity and operational performance.
• Establish and reinforce data quality and governance standards across workflows.
• Partner with system administrators to maintain clean, scalable configurations.
• Translate stakeholder needs into standardized, reusable reporting solutions.
Workfront Team Process
• Own and maintain the Adobe Workfront roadmap aligned to business priorities and evolving operational needs.
• Lead recurring roadmap reviews with the core Workfront team; keeping key stakeholders and technology partners informed of priorities, decisions, dependencies and progress.
• Drive taxonomy updates to keep pace with org and process changes.
• Own the Workfront communication strategy, including clear, timely updates on roadmap priorities, platform changes, releases and expected ways of working.