行銷部_Media Business Development Leader (定期約聘1年)

1. Product and Brand Performance Analysis: Analyze product and brand performance data to identify strengths, weaknesses, and areas for improvement. Use data-driven insights to develop strategies and tactics to optimize marketing campaigns and maximize ROI.

2. Opportunities Proposal: Proactively identify new opportunities for online and offline media campaigns based on market trends, consumer insights, and competitive analysis. Present proposals and recommendations to senior management for consideration.

3. Media Strategy: Develop and implement comprehensive media strategies to increase brand awareness, drive B2B customer acquisition, and enhance customer engagement. This includes both online and offline channels.

4. Media Landscape Knowledge: Stay up-to-date with the media landscape for various local markets in the region. Understand the trends, consumer behavior, and media consumption patterns to identify the most effective channels and platforms for reaching the target audience.

5. Business Development: Collaborate with local marketing and sales teams to identify growth opportunities and develop strategies to expand the company's customer base and market presence.

6. Collaboration: Collaborate with cross-functional teams, including marketing, sales, operations, and finance, to ensure alignment and effective implementation of growth strategies.

7. Measurement and Reporting: Establish key performance indicators (KPIs) to measure the success of media campaigns and growth initiatives. Provide regular reports and analysis to senior management, highlighting performance, trends, and actionable insights.