行銷公關經理 Marketing and Communications Manager

行銷公關經理透過協助行銷公關總監，製作符合品牌形象與市場定位的內容，維護日常媒體關係，執行線上及線下推廣活動，於國內及國際市場鞏固並推廣飯店整體形象，並協助市場銷售部達成飯店全年收益目標。

1. 市場傳訊策略與品牌管理
依據飯店及集團市場策略執行市場傳訊計畫，與集團市場團隊及外部公關、社群媒體夥伴密切合作，確保各項行銷內容及溝通活動符合品牌標準與飯店形象。

2. 媒體關係與公關推廣
建立並維護良好媒體關係，定期透過媒體訊息、新聞稿及媒體聯繫進行飯店推廣，維護及更新媒體資料庫，提升飯店於主要客源市場的品牌曝光與知名度。

3. 行銷內容與宣傳物料管理
優化並更新各銷售及線上渠道之行銷內容與宣傳素材，與營運部門合作製作各類印刷及對客溝通物料，確保內容符合營運需求、集團規範及飯店品牌形象。

4. 行銷活動與跨部門協作
與市場銷售、餐飲及其他營運部門合作推廣客房、會議、餐飲及水療等產品，透過電子郵件及飯店客戶資料庫進行行銷推廣，並協助執行各項市場活動及專案。

5. 媒體及專業拍攝管理
統籌及協調飯店內部、媒體及旅行業者之專業攝影與影片拍攝活動，確保影像內容、宣傳素材及製作品質符合品牌定位與飯店形象。

6. 市場傳訊報告與成效追蹤
準備並提交每週及每月市場傳訊報告，追蹤媒體互動、品牌曝光、社群媒體營運及線上渠道活動等成效，作為後續行銷策略及活動優化之依據。

7. 社區關係與品牌形象維護
協助市場傳訊總監與在地社區組織及慈善機構合作，推動社區相關活動，建立並維護飯店良好的社區形象與企業品牌聲譽。

8. 營運支援與對客溝通
協助客房、餐飲、水療及其他營運部門撰寫、調整及優化對客信件及溝通內容，並協助運用大眾點評等市場推廣工具宣傳客房、餐廳及水療等飯店設施。

9. 主管支援與其他交辦工作
協助行銷公關總監執行各項市場傳訊及行銷活動；於行銷公關總監缺席期間，協助市場銷售總監執行相關市場傳訊工作，並完成其他主管交辦事項

The Marketing and Communications Manager supports the Director of Marketing and Communications in developing brand-aligned content, maintaining media relationships, and executing online and offline marketing activities. The role supports the hotel’s brand positioning in domestic and international markets and contributes to achieving annual revenue targets.

1. Marketing and Communications Strategy and Brand Management
Execute marketing and communications plans in line with hotel and corporate strategies and brand standards.

2. Media Relations and PR
Build and maintain media relationships through regular media outreach, press releases, and media activities.

3. Marketing Content and Collateral
Develop and update marketing content and promotional materials in line with operational needs and brand standards.

4. Marketing Activities and Collaboration
Work with Sales & Marketing, F&B, and other departments to support hotel promotions, campaigns, and marketing activities.

5. Photography and Filming
Coordinate hotel, media, and travel partner photography and filming activities to ensure alignment with brand standards.

6. Reporting and Performance Tracking
Prepare regular Marketing and Communications reports and track media exposure, social media performance, and digital activities.

7. Community Relations
Support community and charity initiatives to strengthen the hotel’s local presence and brand reputation.

8. Operational and Guest Communication Support
Support operational departments with guest communications and promotional activities for rooms, restaurants, spa, and other hotel facilities.

9. Management Support and Other Duties
Support the Director of Marketing and Communications in marketing activities and perform other duties as assigned.