行銷活動企劃－市場洞察 ∣ 數位策展與實體活動統籌 ∣ 專案成效極大化 Marketing & Event Specialist

【職位概述】
我們致力於運用數據與研究洞察，為客戶提供最具價值的商業決策支援，成為業界信賴的專業夥伴。

我們正在尋找一位具備出色企劃力與強大執行力的行銷活動企劃加入團隊。您將扮演推動品牌影響力的核心角色，結合對調查研究產業的敏銳度，策動從線上數位內容發想到線下大型研討會的全方位行銷專案。這不僅是一份講求執行的工作，更是您發揮無限創意、引領跨部門協作、並創造真實商業價值的絕佳舞台。

【Position Overview】
We are dedicated to leveraging data and research insights to empower our clients with highly valuable business decision support, establishing ourselves as a trusted professional partner in the industry.

We are seeking a dynamic Marketing & Event Specialist with exceptional planning and execution capabilities to join our team. In this role, you will be the driving force behind our brand influence. By integrating a keen sense of the market research industry, you will orchestrate comprehensive marketing campaigns ranging from digital content ideation to large-scale in-person seminars. This is not merely an execution-focused role; it is a prime stage for you to unleash your creativity, lead cross-functional collaboration, and generate tangible business value.

【主要職責】
1. 整合行銷與數位內容策展： 發想並執行具創新性與高互動性的行銷企劃、商品宣傳及數位內容專案，精準傳遞品牌價值與產品優勢。

2. 實體與線上活動統籌： 獨立規劃並執行各類研討會、專業講座與公關活動，精準控管專案進度、預算及現場運作，打造卓越的參與者體驗。

3. 廣告策略與成效優化： 撰寫具吸引力的廣告文案與企劃案，並定期透過數據追蹤與分析，評估廣告效益並持續優化行銷策略。

4. 專案管理與跨界溝通： 擔任客戶端與內部團隊的關鍵溝通橋樑，高效協調跨部門資源，確保專案如期、如質達成商業目標。

【Key Responsibilities】
1. Integrated Marketing & Digital Content Curation: Ideate and execute innovative, high-engagement marketing campaigns, product promotions, and digital content projects to accurately deliver brand value and product advantages.

2. Event Planning & Management: Independently plan and execute various seminars, lectures, and PR events. Manage project timelines, budgets, and on-site operations to create an outstanding attendee experience.

3. Advertising Strategy & Performance Optimization: Craft compelling advertising copy and campaign proposals. Continuously evaluate and optimize marketing strategies through data tracking and performance analysis.

4. Project Management & Cross-Functional Communication: Act as the primary liaison between clients and internal teams. Efficiently coordinate cross-departmental resources to ensure projects meet business objectives on time and with high quality.