行銷企劃(亞太區商用/教育市場) Regional Marketing Specialist (B2B Commercial & Education)【明基 BenQ 亞太區】

Join BenQ APAC Regional Office and shape the marketing strategy for Commercial and Education solutions across Asia Pacific. You will work closely with regional subsidiaries, product teams, and global stakeholders to drive integrated marketing campaigns, product launches, and brand growth in one of BenQ's fastest-growing B2B businesses.

• 規劃並執行 BenQ 亞太區商用與教育市場品牌及產品整合行銷策略，提升品牌影響力與市場商機。
• 與亞太指定重點國家合作，制定並推動區域整合行銷活動，包含數位行銷、內容行銷、公關、展會、研討會及合作夥伴行銷。
• 協助各國在地化全球或區域行銷素材，確保品牌一致性並符合各市場需求。
• 規劃並管理產品上市（Go-to-Market）行銷計畫，支援新產品推廣及市場拓展。
• 與產品、業務、設計及海外團隊密切合作，建立完整的行銷溝通內容與銷售支援素材。
• 分析市場趨勢、競爭者動態及客戶需求，持續優化行銷策略與內容。

• Plan and execute integrated marketing communication strategies for BenQ's Commercial and Education businesses across the Asia Pacific region.
• Collaborate with regional offices and local subsidiaries to develop and execute marketing campaigns, including digital marketing, content marketing, PR, exhibitions, seminars, and partner marketing programs.
• Localize global and regional marketing assets to ensure consistent branding while addressing local market needs.
• Support product Go-to-Market (GTM) planning and execution for new product launches and business expansion.
• Work closely with product management, sales, design, and cross-functional regional teams to develop marketing content and sales enablement materials.
• Monitor market trends, competitive landscape, and customer insights to optimize marketing strategies.
• Track campaign performance and recommend improvements based on marketing analytics and business results.