【行銷業務部】社群媒體專員 Digital Media Specialist（2026擴編）

About the Role
We are seeking a data-driven, growth-focused Digital Media Specialist to lead our digital audience expansion and multi-channel performance campaigns.
In this role, you will be responsible for turning our specialized biotech journalism, industry databases, and flagship events into high-converting digital marketing campaigns. You will manage end-to-end digital channels—combining paid ads, organic social distribution, SEO/SMO optimization, and EDM marketing automation—to maximize our subscription, reader engagement and B2B lead acquisition.

Key Responsibilities
✓Develop, design, and execute high-impact B2B brand strategy and content positioning in cross-platform with the existing branding visual consistency across all digital marketing collateral
✓Design, execute, and optimize digital campaigns across LinkedIn Campaign Manager, Meta Ads Manager (FB/IG), and/or Google Ads (SEM/Display) to drive targeted B2B traffic
✓Track social channel growth & content distribution through daily performance metrics using Google Analytics (GA4), social native insights, and CRM dashboards to evaluate content performance and conversion pathways
✓Optimize social posts and web content teasers for Search Engine Optimization (SEO) to improve organic discovery for key biotech keywords in Taiwan

Qualifications & Requirements
✓Experience: 1+ years of hands-on digital marketing and social media experience - preferably in B2B media, biotech, healthcare, PR, or digital agency environments
✓Education: Bachelor's degree in Digital Marketing, BA, or a related field
✓Languages: Fluent in Chinese and English at a professional business level

Skills & Competencies:
✓Working knowledge of Canva, CapCut, or Adobe Creative Suite (Photoshop/Illustrator) for visual ad creation is a must
✓Proficiency in Paid Ads LinkedIn Ads, Meta Ads Manager, Google Ads/PPC
✓Hands-on experience with Google Analytics (GA4), Google Tag Manager, and SEO software
✓Mastery of HubSpot, or similar EDM platform