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湛衡有限公司

行銷專案主管 Marketing Project Lead(遠端工作)

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Description

Responsibilities

1. Project Ownership

  • Own end-to-end marketing projects from ideation to execution and post-project review.
  • Translate business goals and management ideas into clear project plans and actionable tasks.
  • Coordinate cross-functional stakeholders to ensure timely delivery while remaining hands-on throughout execution.

2. AI-Driven Marketing Execution

  • Leverage AI tools (e.g. ChatGPT, Claude, Midjourney or similar) to accelerate research, content generation, planning and workflow optimization.
  • Build repeatable AI workflows that improve marketing efficiency and execution quality.
  • Continuously explore new AI tools and identify opportunities to improve team productivity.

3. Marketing Campaigns & Growth Initiatives

  • Execute digital marketing initiatives across SEO, content marketing, social media, CRM, landing pages and community growth.
  • Support customer acquisition, activation and retention campaigns.
  • Work closely with designers, developers and external vendors to launch marketing projects efficiently.

4. Continuous Improvement

  • Monitor campaign performance and project outcomes.
  • Conduct post-mortem reviews to identify learnings and optimization opportunities.
  • Develop SOPs and scalable workflows for future campaigns.

Skills

What Lead Marketing jobs ask for — and how much of it you have →
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See also

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