行銷專案主管 Marketing Project Lead(遠端工作)
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Description
Responsibilities
1. Project Ownership
- Own end-to-end marketing projects from ideation to execution and post-project review.
- Translate business goals and management ideas into clear project plans and actionable tasks.
- Coordinate cross-functional stakeholders to ensure timely delivery while remaining hands-on throughout execution.
2. AI-Driven Marketing Execution
- Leverage AI tools (e.g. ChatGPT, Claude, Midjourney or similar) to accelerate research, content generation, planning and workflow optimization.
- Build repeatable AI workflows that improve marketing efficiency and execution quality.
- Continuously explore new AI tools and identify opportunities to improve team productivity.
3. Marketing Campaigns & Growth Initiatives
- Execute digital marketing initiatives across SEO, content marketing, social media, CRM, landing pages and community growth.
- Support customer acquisition, activation and retention campaigns.
- Work closely with designers, developers and external vendors to launch marketing projects efficiently.
4. Continuous Improvement
- Monitor campaign performance and project outcomes.
- Conduct post-mortem reviews to identify learnings and optimization opportunities.
- Develop SOPs and scalable workflows for future campaigns.