行銷專員 Marketing Specialist
Posted Updated 2
views
Description
Marketing Specialist
｜Focus: Integrated Marketing for Costco Channel Products｜
Job Responsibilities
1. Social Media & Forum Marketing
- Plan and execute KOL/KOC unboxing campaigns and forum seeding (e.g., Dcard, Xiaohongshu, PTT) to drive high-frequency exposure and discussions.
- Write product unboxing scripts and social media copy to enhance engagement and conversion.
2. Brand Website & Owned Media Management
- Maintain and update brand websites and product pages, including content writing and material coordination.
- Operate brand-owned platforms (Instagram, Facebook, TikTok), including content calendar planning, engagement strategy, and tone of voice alignment.
3. Media Buying & Ad Campaign Execution
- Plan digital advertising strategies and budget allocation across Facebook, Instagram, Google, etc.
- Collaborate with media partners or ad agencies to monitor data and optimize performance.
4. Product Messaging & Content Development
- Develop product USPs, slogans, and campaign messages tailored to different retail segments (e.g., Costco homemakers, Gen Z users).
- Provide creative direction for visual assets in coordination with designers.
5. Market Research & Proposal Writing
- Regularly collect and analyze market and competitor data from Costco and other retail channels.
- Prepare product pitch decks, campaign performance reports, and annual marketing strategies.
【工作內容】
1. 社群行銷與論壇口碑操作
- 執行 KOL/KOC 合作、論壇開箱文、社群內容操作（Dcard、小紅書、PTT 等），創造高頻曝光與話題熱度。
- 撰寫開箱腳本與社群文案，強化產品情境與轉換率。
2. 品牌內容與社群平台維運
- 管理品牌官網與商品頁面內容，包含文案撰寫與更新、素材整理。
- 經營自有社群平台（IG、Facebook、TikTok），規劃貼文節奏、活動互動與品牌語調。
3. 媒體採購與廣告投放管理
- 規劃 Facebook／Instagram／Google 等數位媒體投放策略與預算分配。
- 與廣告代理商或平台窗口協作，追蹤數據並優化廣告效益。
4. 商品創意與內容發想
- 為新品或既有商品發想賣點、撰寫 Slogan／主視覺文案／開箱話術，聚焦通路目標客群（如 Costco 主婦族、年輕消費族群）。
- 提供視覺方向建議，協助設計團隊產出對應素材。
5. 市場分析與簡報提案
- 定期追蹤 Costco 及零售通路之市場趨勢與競品動態，提供市場洞察與對應策略。
- 製作新品提案、活動成效報告、年度行銷計劃簡報。