广告项目执行
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Description
工作职责
有广告代理经验,或者4A的AE经验
1. 监督每一个项目在执行期内每天的具体进程,协调各部门按时完成各项服务工作,有突发情况及时汇报;
2. 把控整体项目执行工作质量;
3. 与渠道沟通项目可行性,配合业务项目下单;
4. 协助上级主管完成项目策划及广告排期的监控、执行、检查等工作;
5. 熟练使用媒介基础工具(如EXCEL、PPT等);
7. 行业、市场、竞品等资料收集;
8. 组内会议组织与安排;
9. 完成上级主管安排的其它策略、服务及执行的相关工作
任职资格
1. 本科以上学历,市场营销、广告专业优先考虑
2. 工作责任心强,较强的沟通能力,较强的团队组织协调能力和执行能力;抗压能力强
3. 了解广告运作流程,有互联网广告或网站工作经历,熟悉互动行销者优先。
Job Responsibilities
Preferred Background: Experience working at an advertising agency or as an Account Executive (AE) at a 4A advertising agency.
- Monitor the day-to-day progress of each project throughout the execution phase, coordinate with relevant departments to ensure timely delivery of all services, and promptly escalate any unexpected issues.
- Oversee the overall quality of project execution and ensure that deliverables meet the required standards.
- Communicate with media channels and partners to assess project feasibility and support the business team with campaign bookings and order placement.
- Assist the line manager in project planning and the monitoring, execution, and review of advertising schedules.
- Be proficient in basic media planning and reporting tools, such as Excel and PowerPoint.
- Collect and organize industry, market, and competitor intelligence.
- Organize and coordinate internal team meetings.
- Perform other strategy, client service, and project execution-related tasks as assigned by the line manager.
Qualifications
- Bachelor's degree or above; a major in Marketing, Advertising, or a related field is preferred.
- Strong sense of responsibility, excellent communication skills, strong team coordination and organizational skills, and solid execution capabilities. Ability to work effectively under pressure.
- Familiarity with advertising workflows and processes. Experience in internet advertising or working for a website is preferred. Candidates with knowledge of interactive marketing are a plus.
