【業務部】海外美股｜海外業務經理 Development & Growth Partner(JIRA489)

【職位目的】

• 透過與美國金融投資領域的具影響力意見領袖（KOL）建立、互動並發展策略性合作關係，推動用戶成長，藉由合作行銷活動及專家導向的產品策略加速發展。

【工作職責】

• 在 Twitter、YouTube 等平台上尋找頂尖金融投資影響者，並根據受眾品質、內容契合度及品牌匹配度評估合作潛力。
• 建立並維護高影響力的 KOL 關係，透過客製化的合作策略（如聯名行銷活動、推薦計畫、投資教育系列）來深化互動。
• 與內部團隊合作，啟動以影響者為核心的成長行銷活動，並透過既定 KPI（用戶獲取、啟用、留存）衡量成效。
• 監控並分析影響者趨勢、受眾行為及新興內容形式，以指導區域擴張計畫與產品市場契合度。
• 建立並優化 KOL 合作手冊及評估框架，確保合作能具規模化及高品質。

【我們尋找的人才】

• 至少 3 年美國市場的業務開發、影響者/KOL 行銷、策略合作或成長行銷經驗。
• 熟悉金融科技、投資趨勢，或美國創作者經濟。
• 充分了解金融內容創作者如何在 X/Twitter、YouTube、Substack、Podcast 等平台運作。
• 具備優秀的英文溝通與寫作能力，能夠建立信任並在與影響者的策略合作中進行商業談判。
• 資料導向思維，能追蹤、分析並回報績效指標，進而優化與金融投資領域影響者的合作策略。
• 能獨立作業，並在快速變動的環境中與跨部門團隊高效合作。

**Role Purpose：Identify, engage, and build strategic partnerships with influential financial investment thought leaders (KOLs) across the U.S. to accelerate user growth through collaborative campaigns and expert-driven product strategies.

**Responsibilities

• Identify top financial investment influencers across platforms via on Twitter, Youtube and so on, and assess partnership potential based on audience quality, content alignment, and brand fit.
• Build and maintain high-impact KOL relationships with customized engagement strategies including co-branded campaigns, referral programs, and investment education series.
• Collaborate with internal teams to activate influencer-driven growth campaigns and measure performance through defined KPIs (user acquisition, activation, retention).
• Monitor and analyze influencer trends, audience behavior, and emerging content formats to guide regional expansion plans and product-market fit.
• Develop and optimize KOL partnership playbooks and evaluation frameworks to ensure scalable, high-quality engagements.

**What We’re Looking For

• At least 3 years of experience in business development, influencer/KOL marketing, strategic partnerships, or growth marketing in the U.S. markets.
• Familiarity with fintech, investment trends, or the creator economy in the U.S.A.
• Solid understanding of how financial content creators operate across platforms such as X/Twitter, YouTube, Substack, and Podcasts.
• Strong English communication and writing skills, capable of building trust and business negotiating strategic collaborations with influencers.
• Data-driven mindset with the ability to track, analyze, and report on performance metrics to inform strategy optimization with influential financial investment partners.
• Able to work independently while collaborating cross-functionally in a fast-paced, evolving environment.