整合行銷群 Member Marketing Supervisor

[About the Role]
This role will own and manage McDonald's App Convenience: MOP (Mobile Order & Pay) and DT (Drive-Thru) platforms. We are looking for a data-driven, strategic marketer who understands both internal operations (restaurant crew) and external consumers to drive guest counts and sales through innovative & creative campaigns.

【Key Responsibilities】
1. Mobile Order and Pay (MOP)

• Develop and execute promotions to drive MOP usage and directly impact sales.
• Lead multiple agencies on integrated campaigns across various media, creative content, and promotional mechanics.
• Collaborate with cross-functional teams to support restaurant operation and ensure a seamless online and offline experience.

2. Drive-Thru (DT)

• Lead the execution of annual Drive-Thru campaigns and support crew promotions to ensure operational excellence.

3. National Promotions

• Own the end-to-end process for LTO promotion
• Working with cross teams to create cohesive integrated LTO campaign

4. Internal Process Management

• Lead and consolidate monthly business reviews, including rolling projections, POS setting, internal communications, and etc.

【Requirements】

• Minimum 4 years of Digital or Brand Marketing experience in Agencies, QSR, Retail, E-commerce, or FMCG
• Strong ability to manage multiple tasks, timelines, interdepartmental coordination, and lead creative, media, or digital agencies effectively
• Strong analytical skills; able to translate data into actionable insights and handle sales/budget projections
• Experience in executing brand co-marketing or joint promotions
• Excellent attention to details and control point under time pressure
• Good written and verbal communication skills in English and Mandarin (TOEIC 750+)
• Strong learning agility with a curious mindset
• Comfort with public speech