資深產品行銷企劃

You will be working as a strategic bridge between top management, the front-end sales team, and global partners to effectively drive marketing strategies, and achieve international business growth.

Job Description:
1. Develop marketing strategies, goals, and action plans based on global market trends and customer behavior analysis.
2. Lead global market research initiatives to gain deep insights into target market demands, preferences, and behaviors, precisely defining marketing strategies.
3. Lead and design the global digital presence, reviewing macro strategies for digital marketing, official website revamps, and SEO optimization.
4. Strategically plan and allocate resources for global trade shows, seminars, and major brand promotion initiatives.
5. Plan product digital collateral, promotional videos, and sales messaging; coordinate cross-functionally to translate complex technical information into clear, compelling market messages.
Requirements:
1. At least 3 years of experience in B2B marketing.
2. Strong ability to allocate marketing budgets, evaluate campaign ROI, and optimize lead conversion performance
3. Fluency in business English (both written and spoken) is required.