資深行銷企劃(電腦製造業 彈性上下班)

我們的區域行銷企劃／資深企劃負責規劃並執行所屬區域之整體行銷活動，協助提升 DURABOOK 品牌知名度、拓展市場商機，並透過與區域業務團隊及通路夥伴的緊密合作，推動品牌成長與業績發展。
此職務將擔任總部與區域市場的重要橋樑，參與品牌行銷、通路行銷、產品推廣（Go-to-Market）、企業公關（PR）、MarCom、數位行銷及市場活動等多元行銷專案，打造符合各區域市場需求的整合行銷方案。
我們期待具備良好企劃能力、執行力及跨部門協作能力的行銷人才，能主動發掘市場機會，結合品牌、通路及數位行銷資源，創造具體且可衡量的商業成果。

工作內容:
•規劃並執行負責區域之年度行銷計畫及市場推廣活動。
•執行品牌行銷、新產品上市（Go-to-Market）及整合行銷專案，提升品牌知名度與市場影響力。
•規劃及執行企業品牌形象、公共關係（PR）、媒體合作及新聞稿發布等品牌溝通工作。
•規劃並執行通路行銷活動，與經銷商、代理商及策略合作夥伴共同推動市場拓展與商機開發。
•規劃及執行國內外展覽、研討會、Roadshow、Workshop、Webinar、產品發表會及各類客戶活動。
•規劃與執行數位行銷活動，包括官網內容、EDM、社群媒體、線上廣告及行銷自動化等。
•追蹤與分析各項行銷活動成效，持續優化投資報酬率（ROI）及商機轉換效率。
•蒐集市場趨勢、競爭品牌及產業資訊，提出市場分析與行銷建議。
•與產品行銷、區域業務團隊、總部及外部合作夥伴密切合作，共同推動區域市場發展。
•協助規劃與管理區域行銷預算，確保專案依時程與目標順利執行。
--------------------------
The Regional Field/Channel Marketer is responsible for developing and executing regional marketing strategies that strengthen the DURABOOK brand, generate business opportunities, and accelerate revenue growth through partners and regional sales teams. This role serves as the bridge between headquarters and regional markets, leading integrated marketing initiatives across channel marketing, field marketing, branding, corporate communications, digital marketing, public relations (PR), events, and partner enablement.
The ideal candidate is a strategic marketer with strong execution capabilities who can transform marketing ideas into measurable business results while building strong relationships with distributors, channel partners, media, and internal stakeholders.

Key Responsibilities:
•Develop and execute regional marketing strategies aligned with corporate business objectives.
•Plan and manage integrated marketing campaigns across multiple channels to increase brand awareness and generate qualified leads.
•Lead regional branding initiatives, product launch campaigns, and go-to-market activities.
•Manage regional corporate communications, public relations, media relations, and press activities.
•Plan and execute channel marketing programs with distributors and strategic partners, including co-marketing campaigns, partner events, and sales enablement activities.
•Organize and manage exhibitions, roadshows, seminars, webinars, workshops, and customer engagement programs.
•Develop digital marketing initiatives, including website content, email marketing, social media, online advertising, and marketing automation.
•Monitor campaign performance and optimize marketing ROI through data analysis and performance reporting.
•Conduct competitive analysis, customer research, and market intelligence to identify growth opportunities.
•Collaborate closely with Product Marketing, Sales, Regional Sales Teams, HQ Marketing, and external agencies to execute marketing programs.
•Manage regional marketing budgets and ensure effective resource allocation.
•Support the development of marketing materials, case studies, customer success stories, videos, and sales tools.