總辦公室 市場行銷部 Marketing Specialist,TW

PURPOSE OF JOB:
Be a key contributor to the Marketing Communications team by developing and executing a wide range of marketing and advertising initiatives, including TV commercials, online videos, digital communications, and consumer activation campaigns. Lead cross-functional campaign project teams and external agencies to deliver integrated marketing communications that enhance brand awareness, increase omnichannel visitation, and drive sales growth.

ASSIGNMENT:
1. Closely collaborate with cross-functional stakeholders to develop campaign communication strategies, key messages, and creative content, ensuring consistent and integrated execution across all marketing touchpoints.
2. Develop clear and actionable communication briefs for agencies and manage execution quality and timelines to deliver relevant, effective, and inspiring campaigns that achieve business objectives in the Taiwan market.
3. Ensure all external communications align with IKEA Brand values, visual identity, and copy guidelines, maintaining a consistent and compelling brand experience.
4. Effectively coordinate with internal and external stakeholders to drive smooth project execution, ensure quality and accuracy, meet deadlines, and create synergies that maximize campaign impact.
5. Partner with media agencies to support media planning and buying activities, ensuring media investments align with communication strategies and campaign objectives.
6. Monitor and analyze campaign performance through key metrics and provide recommendations to enhance communication effectiveness.
7. Manage marketing budgets responsibly and work in a lean, simple, and cost-conscious manner to maximize return on investment while maintaining execution quality.