總部全球行銷-家用產品行銷人員

As a member of the Global Marketing team, you will help drive our Home Fitness brands by connecting products, customers and markets.
This role focuses on Product Marketing, working closely with Product Management, Sales and Global Subsidiaries to ensure every product is positioned with the right message, delivered with the right marketing tools, and successfully launched into global markets.
Your mission is not only to create marketing materials—but also to enable sales, strengthen brand consistency, and accelerate business growth worldwide._

Responsibilities:
1. Product Marketing
Translate product value into compelling customer messaging and sales enablement tools.

• Develop product marketing materials and launch content.
• Support product positioning, messaging, and go-to-market initiatives.
• Create sales tools and training materials for global markets.

2. Global Brand & Marketing Programs
Support global brand initiatives that deliver a consistent and impactful brand experience.

• Coordinate trade shows, marketing campaigns, and global branding projects.
• Support showroom management and brand guideline implementation.
• Collaborate with global subsidiaries to ensure consistent brand communication.

3. Marketing Operations & Collaboration
Drive marketing excellence through collaboration, project execution, and continuous improvement.

• Support social media, marketing operations, and project coordination.
• Work closely with cross-functional teams and global stakeholders.
• Leverage AI and digital tools to improve marketing efficiency.

我們相信，Product Marketing 不只是製作行銷素材，而是串聯產品（What）、客戶（Who）與市場（Market），協助全球團隊將產品成功推向市場。

我們希望你能逐步成為一位具備以下能力的 Product Marketer：
理解產品（Understand the Product）：深入掌握產品特色、競爭優勢與市場定位。
理解客戶（Understand the Customer）：洞察不同客群需求，建立有效的品牌溝通。
賦能銷售（Enable Sales）：提供完整的產品故事、行銷素材與銷售工具，協助前線提升市場轉換。
推動全球市場（Drive Global Go-to-Market）：與全球子公司及跨部門團隊合作，成功推動產品上市與品牌發展。