總部行銷-Brand Marketing Manager, Assistant Manager(台北中正區)

【Role Purpose】
Join our Global Consumer Marketing team as a strategic bridge between high-level brand vision and regional market execution. As a Strategic Business Partner, you will work hand-in-hand with subsidiaries to co-plan and drive the execution of marketing plans, leveraging your expertise to ensure business growth.

【Responsibilities】
1、Joint GTM Planning & Execution: Partner with subsidiaries to co-develop and execute Go-to-Market (GTM) strategies. Ensure HQ direction is seamlessly integrated into local marketing plans to drive tangible business results.
2、Business Intelligence: Leverage AI tools to synthesize performance data. Transform metrics into practical solutions and conduct rapid competitor benchmarking to support decision-making.
3、E-Commerce & Performance Partnership: Act as the Strategic Partner for local EC & Digital Marketing. Diagnose funnel gaps and provide high-conversion assets and data-backed guidelines to solve local performance bottlenecks.
4、Full-Funnel Strategic Alignment: Bridge the gap between Brand Awareness and Sales Conversion. Coordinate across HQ and subsidiary teams (Product,Sales, Marketing) to ensure a unified and consistent global brand message.
5、Global Best Practice Scaling: Identify and "re-engineer" high-performing local campaigns for global deployment. Act as the hub for innovative EC strategies, ensuring winning tactics are shared and scaled across all markets.