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Build and scale full-stack marketing and ad-tech systems using Next.js, React, Python, and AI APIs to automate lead generation, CRM integrations, and Meta Pixel/CAPI tracking for a marketing agency.
Analyze digital ad inventory, forecast yield, and optimize campaign delivery for FOX News Media’s ad products, using metrics like CPMs and viewability.
Owns the product vision and roadmap for AI-enabled analytics tools that connect sponsors with fans, partnering with engineering and business teams to deliver data-driven marketing solutions.
Designs web and mobile interfaces for Perpetua, a retail-media platform that automates ad-campaign optimization for SMB sellers using AI-driven tools and a component library.
Finance Analyst at an adtech agency managing client billing, contracts, and financial reporting using Dynamics AX/D365 and Excel.
Oversee media planning and buying for Liberty Mutual, focusing on Linear and Streaming Video campaigns within an agency environment.
Oversee multi-channel marketing projects for healthcare brands, coordinating teams and vendors to deliver on-time, on-budget campaigns while managing budgets and client communications.
Designs brand visuals, commerce assets, and experiential graphics for global clients, from concept to final output using Adobe Creative Suite in a hybrid London office.
Lead digital marketing and web projects for clients, coordinating teams to build CMS-driven sites and marketing tech stacks while managing timelines, budgets, and technical risks.
Design and run geo-based incrementality tests and LTV models to guide an AI-driven bidding system for a hyper-local news platform, optimizing $20M+ in ad spend.
Own the product vision and roadmap for Boston Scientific’s marketing analytics platforms, primarily Adobe Customer Journey Analytics, to deliver deeper customer insights and data-driven marketing decisions.
Design eye-catching ads, social content, motion graphics, and videos for national campaigns, collaborating with creatives and strategists using Adobe Creative Cloud.
Owns Tunnl’s audience products end-to-end: builds, refreshes, and sunsets audiences; manages discovery surfaces and marketplace distribution; drives revenue and engagement for data-driven audience tools used in ad tech.
Oversee cash flow, multi-currency transactions, and SOX-compliant treasury operations while mentoring a small team in a fast-paced media company.
Build and scale cloud-based microservices for Marketo Engage and Adobe AJOB2B using Java/Scala, Kafka, Spark, and React/Angular, while integrating Generative and Agentic AI tools.
Leads product strategy for Moloco’s CTV (Connected TV) ad solutions, using AI to optimize user understanding and ad performance.
Lead architecture for MarTech platforms at a major bank, designing event-driven systems and guiding teams on Adobe/Salesforce stacks to deliver personalized digital experiences.
Build and maintain secure systems for Tatari’s AI-driven TV advertising platform, focusing on application security, threat detection, and compliance.
Builds and scales ML models for ad predictions and monetization across Apple’s App Store and News platforms using deep learning and retrieval systems.
Senior Application Security Engineer at Tatari, a TV advertising platform using AI/ML to automate media buying and analytics for brands.
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