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1440-foods-manufacturing

1440 Foods is a sports and active nutrition company with a portfolio of health and wellness brands including Pure Protein, Met-Rx, Body Fortress, and FitCrunch, acquired by 4x4 Capital in 2021.

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consumer-goodshealthcare

Company facts

Founded
2003
Headquarters
United States
CEO
Alex Medicis

About

1440 Foods is a sports and active nutrition company on a mission to help energize people to unleash their potential. Each day gives us 1440 minutes, and the company believes what we do with those minutes defines our lives. Founded as the former sports and active nutrition division of The Bountiful Company, the company was acquired in 2021 by 4x4 Capital, a leading private equity firm, and has since grown into a significant player in the health and wellness industry. The company manages a portfolio of well-known brands including Pure Protein, the #1 selling protein bar brand, Met-Rx which has dedicated over 30 years to developing workout fuel for athletes, Body Fortress America's #1 selling muscle and strength developing powder brand, and FitCrunch which brings indulgence to protein with uniquely textured products. The company also offers Balance Bar, expanding their reach across various consumer needs. With operations spanning multiple manufacturing facilities and offices across the United States, including New York, Indiana, and Pennsylvania, 1440 Foods is dedicated to providing great-tasting, high-protein nutrition that helps people in their search for a healthier lifestyle. The company focuses on growth, innovation, and maintaining a healthy bottom line while building an ever-expanding community of engaged health-conscious consumers.

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