ACT-ON
Provides cloud-based marketing automation software for business growth.
Company facts
- Founded
- 2008
- Employees
- 250
- Headquarters
- United States
- CEO
- Kate Johnson
- Type
- Private
- Funding
- Private Equity · $53M · 2024
- Subsidiaries
- Marketbright
About
In today's competitive digital landscape, marketers face the constant challenge of cutting through the noise to reach their target audience with messages that resonate. Many struggle with fragmented tools and disconnected data, making it difficult to create the seamless, personalized experiences that modern customers expect. This often leads to inefficient campaigns, missed opportunities, and a frustrating inability to demonstrate a clear return on investment. Customers are looking for a way to unify their marketing efforts, automate repetitive tasks, and gain actionable insights into buyer behavior without the complexity and high cost often associated with enterprise-level solutions. They need a platform that is not only powerful and feature-rich but also intuitive and easy to use, allowing them to focus on strategy and creativity rather than getting bogged down by technology. Act-On was founded to address these very challenges. We provide a sophisticated yet affordable marketing automation platform designed specifically for the needs of mid-market companies. Our customers need to build their brand, drive demand, and expand customer relationships, and our platform empowers them to do just that. We deliver a comprehensive suite of tools for email marketing, lead nurturing, social media management, and analytics, all integrated into a single, user-friendly workspace. By making customer data actionable, we enable marketers to create adaptive, personalized journeys that guide engagement at every stage of the customer lifecycle. Our focus is on delivering the fastest time-to-value in the industry, supported by world-class customer service. With Act-On, marketers can overcome the hurdles of a complex marketing landscape, drive meaningful engagement, and achieve measurable business growth.