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Advance Local

Provides local news coverage and digital marketing services.

Discussion
adtechdata-analyticsdigital-marketingentertainment

Company facts

Founded
1922
Employees
4,000
Headquarters
United States
CEO
Caroline Harrison
Type
Private
Subsidiaries
MassLive Media, NJ Advance Media, Alabama Media Group, MLive Media Group, Advance Media New York, Oregonian Media Group, PA Media Group, Staten Island Media Group, Advance Ohio

About

Advance Local is a customer-focused organization dedicated to empowering the communities it serves through high-quality journalism and innovative marketing solutions. Our customers, which include readers and businesses alike, face the ever-present challenge of navigating a complex and rapidly evolving information landscape. Readers need trustworthy news and information to stay informed about their local communities and make decisions that impact their lives. Businesses, from small local enterprises to national retailers, require effective ways to reach and engage their target audiences in a crowded marketplace. That's why Advance Local provides a comprehensive suite of products and services designed to meet these diverse needs. For our readers, we operate leading news and information websites and newspapers in numerous cities across the United States, delivering real-time journalism and fostering community engagement. We understand that our audience relies on us for accurate, in-depth reporting, and we are committed to upholding the highest standards of journalistic integrity. For our business clients, Advance Local offers a wide array of marketing solutions tailored to help them achieve their goals. We recognize that businesses are looking for partners who can help them connect with customers in meaningful ways and drive growth. Our data-driven marketing agencies and technology solutions provide content strategy, campaign execution, and sophisticated data analytics to ensure our clients' messages reach the right people at the right time. Whether it's through our local media groups, specialized marketing agencies like Advance 360, or industry-specific platforms like ZeroSum for the automotive sector, we strive to deliver measurable results and a strong return on investment. Our commitment to innovation means we are constantly exploring new technologies and strategies, such as leveraging first-party data and AI, to enhance our offerings and provide cutting-edge solutions that address the evolving challenges our customers face. Ultimately, Advance Local's mission is to strengthen and empower the communities we serve by providing valuable information and effective marketing services that help both individuals and businesses thrive.

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