Advantage Solutions

About

Advantage Solutions Inc. is a prominent provider of outsourced sales, marketing, and technology solutions, uniquely positioned at the intersection of consumer-packaged goods (CPG) brands and retailers. Founded in 1987 by Sonny King, initially as Advantage Sales & Marketing in Irvine, California, the company has grown significantly through organic expansion and strategic acquisitions. It now serves a diverse clientele that includes over 4,000 CPG brands and numerous retailers across various channels such as grocery, mass, big box, drug, and convenience stores, with a reach spanning more than 100,000 locations. In 2023, Advantage Solutions relocated its corporate headquarters to St. Louis, Missouri, while retaining its Irvine office as a collaboration hub, alongside other key offices across North America. The company became publicly traded on the Nasdaq Global Select Market under the ticker symbol ADV. Advantage Solutions offers a comprehensive suite of services designed to help brands and retailers generate demand, get products into the hands of consumers, and optimize their presence both in-store and online. These services include headquarter sales, retail merchandising, in-store and online sampling, digital commerce, omnichannel marketing, retail media, private brand strategy, and supply chain solutions. The company emphasizes a data- and technology-driven approach, leveraging proprietary technology, artificial intelligence, and extensive insights to deliver results with speed and precision. Advantage Solutions is committed to innovation, continually modernizing its technology and forming strategic alliances, such as its partnership with Swiftly, to enhance its omnichannel capabilities and provide cutting-edge solutions. The company's mission is to empower people, advance purpose, and deliver performance, aiming to be a trusted partner that helps clients sell more while spending less. It also focuses on enriching lives by connecting people to products and experiences through a culture that prioritizes people, leads with insights, and executes relentlessly.