Alo Yoga
Sells yoga apparel and provides wellness and fitness services.
Company facts
- Founded
- 2007
- Employees
- 4,900
- Headquarters
- United States
- CEO
- Danny Harris, Marco DeGeorge
- Type
- Private
- Funding
- Funding Round · 2023
- Subsidiaries
- Alo Moves, Alo Glow System
About
At Alo Yoga, innovation in activewear and wellness is at the heart of everything we do. Founded in 2007 in Los Angeles by Danny Harris and Marco DeGeorge, Alo Yoga emerged from a shared passion for the transformative power of yoga and a desire to inspire mindful movement globally. The name 'Alo' itself, an acronym for Air, Land, and Ocean, reflects a deep commitment to the planet and a holistic approach to well-being. We are dedicated to creating technologically advanced activewear that not only performs exceptionally but also embodies contemporary fashion. Our design philosophy, 'studio-to-street,' ensures that our garments are as stylish and comfortable on the go as they are functional in a yoga session. This commitment to luxury meeting performance is evident in every collection, making Alo a favorite among both dedicated yogis and fashion-forward individuals, including numerous celebrities. We meticulously source luxurious materials and focus on an impeccable fit to elevate every practice and daily experience. Beyond apparel, Alo Yoga is pioneering a comprehensive wellness ecosystem. This includes Alo Moves, a popular fitness app offering a wide range of classes, and Alo Glow System, a clean beauty and wellness line launched in 2020. Our physical stores, referred to as 'sanctuaries,' often feature yoga studios and cafes, creating community hubs for like-minded individuals to connect and grow. We are relentless in our pursuit of making the best yoga clothing in the world to inspire more people to bring yoga into their lives, believing that mindful movement leads to better living. This ethos extends to our operational practices, with a solar-powered headquarters, eco-aware production, and a commitment to being 100% sweatshop-free, as certified by Worldwide Responsible Accredited Production (WRAP). Through our non-profit initiative, Alo Gives, we have brought yoga and mindfulness to millions, furthering our mission to spread good and foster a global community centered on health, wellness, and conscious living. Through groundbreaking technology and a forward-thinking approach, we are revolutionizing the intersection of fashion, fitness, and wellness at Alo Yoga.