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asics

ASICS is a global athletic equipment manufacturer dedicated to promoting a healthy lifestyle through mindful movement.

Discussion
consumer-goodsretail

Company facts

Founded
1949
Employees
5,000
Headquarters
Japan
CEO
Yasuhito Hirota
Type
Mid-Size

About

ASICS is a global athletic equipment manufacturer dedicated to promoting a healthy lifestyle through mindful movement. The company designs, develops, and sells high-performance footwear, apparel, and accessories for a wide range of sports, including running, tennis, and fitness, catering to athletes of all levels. Beyond its core performance lines, ASICS encompasses the SportStyle collection, the heritage Onitsuka Tiger brand, and innovative digital offerings like the Runkeeper app and OneASICS membership program. With a rich history rooted in a commitment to both physical and mental well-being, ASICS offers a dynamic and innovative environment for professionals passionate about sports, technology, and global brand development.

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