Assiniboine Credit Union

About

Assiniboine Credit Union (ACU) is a financial institution that is deeply committed to the well-being of its members and the communities it serves. For many individuals and businesses in Manitoba, navigating the financial world can be challenging. That's why ACU provides a comprehensive suite of financial products and services, from everyday banking and loans to investments and insurance. The credit union was founded on the principle of 'money doing more,' which means that beyond being a financially strong institution, it is also socially and environmentally responsible. This commitment is not just a slogan; it's a guiding principle that influences every business decision. Customers of ACU are not just account holders; they are member-owners of a co-operative that is dedicated to making a positive impact. The history of ACU is rooted in a desire to help the community. It was established in 1943 by a group of 15 employees from the Winnipeg Electric Company who wanted to create a financial institution that would be more responsive to the needs of ordinary people, especially during the economic hardships of World War II. They saw that many in their community were being taken advantage of by high-interest lenders and were being ignored by the larger banks. In response, they formed an open bond credit union, welcoming everyone to join. This legacy of financial inclusion and community support continues today. ACU actively works to provide financial services in underserved neighborhoods and has a strong commitment to values-based banking, focusing on people, planet, and prosperity. This triple-bottom-line approach ensures that the credit union's success is measured not only in financial terms but also by its positive social and environmental contributions.