Auric

About

What began as a mission to simplify financial transactions has evolved into a comprehensive ecosystem for business management. Founded in 2016 under the legal entity Primestar Ventures, Inc., AURIC started with a clear focus: to disrupt the payment processing industry by eliminating the burden of credit card fees for merchants. Their 'Rate Lock Zero' program and flat-dollar pricing model offered a transparent alternative to the complex and often predatory fee structures that plagued small businesses. As the company grew, they recognized that payment processing was just one piece of the operational puzzle, particularly for the fitness industry. Leveraging their expertise in secure financial technology, AURIC expanded its horizon to create 'Fitness GM', an all-in-one gym management software. This pivot transformed them from a pure fintech player into a specialized technology partner for fitness facilities. Today, AURIC provides a seamless integration of point-of-sale systems, 24/7 door access control, and AI-powered security surveillance, all managed through a single, cloud-based dashboard. Their journey reflects a commitment to empowering business owners with tools that not only save money but also streamline the complex day-to-day operations of running a modern facility.