Authenticom

About

In 2002, founder Steve Cottrell recognized a critical gap in the automotive industry: dealerships and technology vendors struggled to securely exchange essential business data. With over 40 years of automotive industry experience, Cottrell saw that fragmented data systems were creating inefficiencies that cost dealers millions and slow down the entire ecosystem. Today, Authenticom has grown into the leading provider of automotive data management and DMS integration solutions. The company's flagship platform, DealerVault, revolutionized data syndication by allowing dealerships to seamlessly extract, consolidate, and distribute data to hundreds of vendors worldwide. Trusted by thousands of dealerships, Authenticom handles over 10 million records daily, cleaning and validating data to ensure accuracy across the automotive supply chain. Headquartered in La Crosse, Wisconsin, with remote team members throughout the United States and Canada, Authenticom Group of Companies continues to expand its global footprint. Under CEO Jason Tryfon's leadership, the company has accelerated its international growth while maintaining its commitment to data security and compliance. Beyond DealerVault, Authenticom offers a comprehensive suite of solutions including Record Recharge for data hygiene, NADA Vault for dealership data control, and RefleCX for customer experience insights.