Benefit Cosmetics
Manufacturer and retailer of prestige cosmetics and beauty products.
Company facts
- Founded
- 1976
- Employees
- 4,976
- Headquarters
- United States
- Type
- Private
About
Benefit Cosmetics, founded in 1976 by twin sisters Jean and Jane Ford, is a global beauty brand known for its playful, high‑performance products such as Benetint, Hoola, and The POREfessional. The company offers a full range of makeup, skincare, and brow solutions, and operates in more than 60 countries through 3,000+ boutiques and a network of 5,000+ beauty experts. Benefit’s core value proposition centers on delivering inventive, feel‑good products that celebrate individuality and confidence, while its culture emphasizes creativity, inclusivity, and employee well‑being as a certified Great Place to Work. The brand also prioritizes sustainability, philanthropy, and community engagement, reinforcing its reputation as a fun, socially responsible leader in the cosmetics industry.