Big Happy
Provides a creative-first, performance-powered mobile advertising and DOOH platform.
Company facts
- Founded
- 2019
- Employees
- 128
- Headquarters
- United States
- CEO
- Jonathan Frohlinger
- Type
- Private
- Funding
- Series A · $2.6M · 2024
About
Big Happy is a creative-first, performance-powered AdTech platform that transforms everyday screens into unforgettable brand experiences. Founded in 2019 by a group of media buyers and mobile ad tech champions, the company was created with a mission to revolutionize the world of mobile and digital out-of-home (DOOH) advertising. As an end-to-end platform, Big Happy handles everything from creative development to media activation and campaign measurement. The company specializes in cinematic 3D storytelling and high-impact mobile advertising, serving Fortune 500 brands across entertainment, CPG, automotive, and retail verticals. With access to over 7,000 mobile publishers and more than 1 million DOOH screens across North America, Big Happy delivers campaigns that achieve 75% average unaided recall - 21% higher than direct competitors. The company's unique approach combines cutting-edge creative technology with deep industry integrations and exceptional service. Whether creating immersive mobile experiences or transforming physical screens into memorable brand moments, Big Happy focuses on capturing consumer attention, increasing brand recall, and driving measurable results for its clients.