Blue River Technology
Develops robotic computer vision systems for precision agriculture.
Company facts
- Founded
- 2011
- Employees
- 350
- Headquarters
- United States
- CEO
- Jorge Heraud
- Type
- Private
- Funding
- Series B · $17M · 2015
About
At Blue River Technology, a subsidiary of John Deere, the core mission is to revolutionize agriculture through intelligent machinery. The company's culture is built on a foundation of innovation, collaboration, and a deep-seated drive to solve monumental challenges for farmers worldwide. It's a place where Silicon Valley's technological prowess meets the agricultural fields, creating a unique environment where team members are encouraged to get their 'boots dirty' to truly understand and address customer needs. The team is a diverse group of engineers, scientists, and product managers who are passionate about creating a sustainable future for farming. By focusing on the small details, from pixel-by-pixel analysis to plant-by-plant care, Blue River believes in achieving significant gains in efficiency and yield. This philosophy is embodied in their groundbreaking 'See & Spray' technology, which uses computer vision and machine learning to differentiate between crops and weeds, enabling precise, targeted herbicide application. The work environment at Blue River is designed to foster creativity and a 'people-first' mentality. Even after being acquired by John Deere, the company has maintained its independent and agile way of working. Every team member, from the CEO to the newest engineer, is valued, and their ideas are heard. This collaborative spirit is essential for their cross-disciplinary approach to problem-solving, which brings together expertise in robotics, computer vision, and machine learning. The company is committed to the professional growth of its employees, offering opportunities for development and mentorship. The ultimate goal is not just to develop cutting-edge technology but to make a tangible, positive impact on the planet by promoting environmentally and economically sustainable farming practices. This shared purpose unites the team and fuels their relentless pursuit of innovation in an industry that is fundamental to our global well-being.