Carry1st

About

Carry1st is a leading consumer fintech platform that empowers global brands to penetrate hard‑to‑reach markets across 19 core African and Middle Eastern economies by providing localized payment solutions, digital sales acceleration, and streamlined settlement services. Its flagship offerings include the Carry1st Shop—a high‑growth direct‑to‑consumer marketplace for game top‑ups and digital content—and Pay1st, a monetization engine that unlocks more than tenfold revenue by integrating 120+ local payment methods and acting as the Merchant of Record. The company’s unique value lies in its ability to combine a vast payment network, fraud and tax management, and customer support into a single, scalable platform, thereby eliminating the barriers of low credit‑card penetration. Backed by prominent investors such as a16z, Google, and Riot Games, Carry1st is trusted by industry leaders like Activision, EA, and Match Group to drive growth in some of the world’s fastest‑growing markets.