CDK Global
Provides integrated technology solutions for automotive and vehicle dealerships.
Company facts
- Founded
- 2014
- Employees
- 8,300
- Headquarters
- United States
- CEO
- Brian P. MacDonald
- Type
- Private
- Funding
- Private Equity · $8.3B · 2022
- Subsidiaries
- AVRS, Elead, CVR, Roadster, Fortellis
About
CDK Global, Inc. has been at the forefront of automotive retail technology for over 50 years, providing innovative solutions that empower dealers to enhance customer experiences and drive profitability. Trusted by nearly 15,000 dealership locations across North America, CDK Global offers an integrated platform that covers every aspect of dealership operations—from sales to service, and everything in between. This connected ecosystem is designed to facilitate seamless interactions throughout the customer journey, ensuring that dealerships can meet the evolving needs of today’s automotive consumers. The company's flagship product, the Dealership Xperience Platform, is a testament to its commitment to transforming how dealers operate. By prioritizing customer engagement and operational efficiency, CDK Global allows dealerships to respond proactively to market demands. The platform's comprehensive solutions include Customer Relationship Management (CRM), digital retailing tools, finance and insurance (F&I) options, and powerful dealer management systems (DMS). With a mission focused on creating connections that move automotive retail forward, CDK Global continues to shape the future of the automotive industry with cutting-edge technology and a customer-centric approach.