Comscore, Inc.
Comscore, Inc. is a leading media measurement and analytics company that offers extensive insights into audience behavior across digital, TV, and theatrical platforms, helping clients make data-driven decisions.
Company facts
- Founded
- 1999
- Headquarters
- United States
- CEO
- Jon Carpenter
About
Comscore, Inc. is an American-based global media measurement and analytics company providing marketing data and analytics to enterprises, advertising agencies, brand marketers, and publishers. Founded in July 1999 in Reston, Virginia, Comscore has become a trusted partner for planning, transacting, and evaluating media across various platforms. The company combines extensive audience insight with transformative data science, empowering clients to understand audience behavior across multiple screens, including digital, television, and theatrical formats. Its innovative solutions cater to the nuances of the media landscape, where key decision-making demands precise measurement and analytics. Comscore's comprehensive dataset allows media buyers and sellers to quantify multiscreen behavior effectively and derive actionable insights, thereby facilitating better advertising strategies. By bridging the gap between different types of media consumption, Comscore emphasizes transparency and objectivity in audience measurement, ensuring clients can make informed decisions based on reliable data.