dabadu
Dabadu is an AI-first automotive CRM and dealership platform that unifies lead management, digital retailing, identity verification, and lender connectivity for automotive dealerships across North America.
Company facts
- Founded
- 2021
- Headquarters
- Canada
- CEO
- Pulkit Arora
About
Dabadu is an AI-first automotive platform built to replace the fragmented systems that dealerships rely on today. Founded in 2021 and headquartered in Kitchener, Ontario, Canada, Dabadu provides a comprehensive dealership platform that unifies CRM, digital retailing, identity verification, and lender connectivity into a single ecosystem. Most dealerships operate across disconnected tools including CRM, communication, credit, inventory, and lender portals, forcing teams to stitch together workflows just to get a deal done. Dabadu changes that by bringing everything into one powerful platform. The company offers a complete customer lifecycle solution with lead creation, nurturing, lender submission, desking, and equity mining capabilities. Dabadu's platform includes AI-powered communication tools for SMS, email, and voice interactions, along with credit, identity, and fraud verification services. Trusted by dealerships, lenders, and OEM partners across North America, Dabadu is redefining how modern dealerships operate by providing end-to-end lender connectivity and AI-powered workflows that help teams identify high-intent buyers, automate follow-ups, surface deal risks in real time, and increase service retention. The company was acquired by the 401 Group of Companies in March 2026, accelerating innovation in AI-powered automotive retail.